This Week's Herman Trend Alert

Novel Ways to
Highlight Climate Change

 

  The Herman Trend Alert

January 12, 2011

A New Game for Public Affairs

Just recently, CBS News commentator Bob Schieffer said, "Technology has changed the American dialogue". Though he was speaking about the Representative Giffords' shooting, nonetheless the quotation applies here as well.

WikiLeaks' dumping of vast numbers of Pentagon and State Department secret documents into the public domain has changed the public affairs' game for companies and institutions---forever. Welcome to the "Age of Forced Transparency"!

Writing for Forbes.com, cybersecurity reporter Andy Greenberg coined the term "Forced Transparency" to describe the new reality facing companies and governments. WikiLeaks and its copycats now leave organizations no choice but to voluntarily, if reluctantly, share information that was previously secret.

Rick Amme, media and crisis management consultant, urges organizations to prepare now for this new reality. "There are two types of preparation", Amme asserts, "generic and specific". Generic preparation involves taking steps to make leaking less likely by having good internal problem-solving and communications. Paying attention to internal communications makes it less likely people will want to leak. And keep your employees happy. Happy employees are rarely motivated to leak.

Specific "preparation" takes place after the leak has occurred. Amme urges to follow the lead of Bank of America with its extensive preparations, taken after the bank learned it might be a WikiLeaks' victim. In fact, BoA has a team of about 20 executives working full time on the threat---just in case.

Amme also offers other important advice: "Increase transparency." As Amme says, "Transparency takes on new meaning in a WikiLeaks' world. Inform stakeholders more than ever." What bothers employees is the vague insecurity that something's wrong, yet no one's talking. Amme continues, "Get comfortable disclosing uncomfortable information that could later be turned against you".

"Validate secrecy and whistle-blowing." Help employees understand that you are asking them to protect valuable company information, not hide malicious secrets. Also explain the difference between leaking and whistle-blowing.

"Protect Information Technology. Humans leak, systems fail. Re-evaluate computer security." Secure your intellectual assets.

The future? Some executives will react by shutting everything down---the opposite of what we're recommending. In addition, there will be a crackdown on leakers and that will affect reporters negatively—certainly an unwanted consequence.

Special thanks to Rick Amme for his contributions. Reach him at www.amme.com.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3547 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

GREAT NEWS: OUR OWN AUTHOR JOYCE GIOIA WILL SPEAK AT MINITRENDS 2014
Join Joyce and our friends at TFI's 3rd annual conference "MiniTrends 2014: Insight, Innovation & Strategy" on Sept. 26 in Austin, TX! Keynotes include world-renowned Futurist David P. Snyder and Bazaarvoice founder Brett Hurt. Turbo-charge your company's success by implementing MiniTrends methodology. Network, learn, and trade ideas. Use Code Herman2014 to SAVE 20% off fee. Sponsorship inquiries welcome. Visit www.minitrends.com/minitrends-2014.

EMPLOYERS, ARE YOU LOOKING FOR EXPERIENCED, QUALIFIED PEOPLE?
Vetjobs can help. You'll find a valuable list of virtual job fairs where you can advertise at http://vetjobs.com/media/upcoming-military-related-career-fairs/ Or you can post your open positions at Vetjobs.com. Mention the Herman Trend Alert for a 10% discount on your first order.

COULD YOUR COMPANY BE RECOGNIZED AS AN EMPLOYER OF CHOICE®?
You bet! Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carl at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2.

To read this Herman Trend Alert on the web: http:// www.hermangroup.com/alert/archive_7-30-2014.html


Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 subscribers in 87 countries, including other websites and printed periodicals. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service. Click here to sign up for the Herman Trend Alert.


Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts

                                                                                                                                                                                                                                                                                                                                                                         


[ Home About Products Resources Media ]

 

7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3547
Toll Free in US & Canada: 800-227-3566
E-mail: info@hermangroup.com


  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.