This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert January 19, 2011 Glimmers of Hope In numerous previous Herman Trend Alerts, we have discussed the tremendous influence small- and medium-size companies have on the job market in the United States. Economists tell us that up to 80 percent of job growth worldwide takes place in these types of organizations. Two recent releases give us some hope for more job creation this year. First, we highlight a study from CBIZ Small Business Employment Index. In December, companies with fewer than 300 employees experienced employment growth of 1.54 percent, representing the largest percentage increase since June 2010. Of the 3,099 companies surveyed, 29 percent of the respondents had added employees; on the other hand, 50.4 percent had made no changes, indicating greater employee retention and stability. In an even smaller company business survey by Intuit, employment was found to have increased in December---by 0.3 percent, or 57,000 jobs. Compare these numbers with the Society for Human Resource Management's (SHRM) report. Polling larger companies, SHRM's Leading Indicators of National Employment (LINE) report for January 2011, showed that the percentages of American companies that reporting hiring expectations in January are at three-year highs in the manufacturing and service sectors (3.0 and 1.1 percent respectively). On top of that news, layoffs are at a four-year low. Overall, In January, for the 15th straight month, hiring is increasing in manufacturing and services on an annualized basis of 13.3 and 6.8 percent. In these numbers, we see glimmers of hope. Happily, Manpower and CareerBuilder forecast employment gains in the US during 2011; however no informed person is expecting a quick or dramatic reversal. The depth of unemployment is serious and it will take us years to dig out of this hole. On the international stage, we still see the numbers looking better than the US, with Asia and South America leading the way. The phenomenal GDP growth we are seeing in China, India, Qatar, and Singapore will fuel the rise of the Middle Class, an important event for producers throughout the world and the global economy. In the US, we will also see a continued acceleration in home-shoring, as manufacturers seek higher quality and lower transportation costs. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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