This Week's Herman Trend Alert

Huge Victory for Bees
and What It Means


  The Herman Trend Alert

January 20, 2010

European Expectations are Mixed

Expectations are often self-fulfilling. That is why when a recently released Financial Times/Harris Poll compared next decade expectations for the five largest European countries and the United States, we decided to share the results. (Two weeks ago, we actually devoted an entire Herman Trend Alert to US expectations.

Not surprisingly, the French and the British were the most pessimistic (44 and 36 percent respectively), while Americans (43 percent) and Spaniards (41 percent) were more optimistic about what the new decade will hold for them financially. Over 40 percent of Italians polled were on the fence (neither optimistic nor pessimistic; we wonder how their recent unrest among migrant farm workers might affect this poll, if taken today).

You may remember that all of these European countries have struggled with lowered birthrates and increasing in-migration of workers to fill the open jobs local employers could not fill with nationals.

Looking ahead, ten years into what people think their standard of living will be it is not just the French who are pessimistic. Over half of French adults (56 percent) say their standard of living will be worse as do many Germans (42 percent), Italians (41 percent), and Brits (38 percent). Spaniards are split as 35 percent each say their standard of living will be better and worse.

When it comes to spending money most report they are spending more money than they did ten years ago; Spain (61 percent), Italy (58 percent), France (57 percent), Great Britain (51 percent) and Germany (51 percent).

Global increases in terrorism may explain why very few people feel safer. Most people also believe that the US and its allies are unlikely to win the war on terror.

Most Europeans agree (between 54 percent and 75 percent) that over the next ten years the government will do less for them and their families financially than it has in the past decade. Also, the current economic uncertainty is hitting home with citizens of these six countries, especially the French, and many people are taking a wait and see approach to what this new decade will bring. This attitude will negatively affect the recovery.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3547 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

While other web hosting companies are nickel and diming you with all kind of add-on costs, charges one low price. A fraction of the cost you will pay for domestic hosting. For more information, email You'll be surprised and pleased.

July 22 to 24 The World Future Society will host its 50th anniversary conference in Washington, DC. Last year's conference earned great acclaim and this year's promises to be even better. Held at the Washington, DC Hilton Hotel, WF2016 offers an immersive experiences where speakers, panelists, and participants alike will challenge the parameters that currently restrict decision-making. Early Bird Rates—starting at a low rate of $495 for WFS members, these rates are only good through December 13th. To register, visit this special site:

If so, The Innovation Global Network ( is your go-to spot for best practices and experts you need to help you with any aspects of creating innovation, entrepreneurship, or change. IGN is a global ecosystem that welcomes anyone who want to find or offer innovation help, expertise, tools and resources. When you visit their website, you'll find all kinds of information and resources, including networking events and webinars. Basic membership is free, so sign up today!

To read this Herman Trend Alert on the web: http://

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 87 countries, including other websites and printed periodicals. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service. Click here to sign up for the Herman Trend Alert.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home · About · Products · Resources · Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3547
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.