The Herman Trend Alert|
January 31, 2007
Corporate War Games Teach Competitive Advantage
On April 17 to 21, 2007, The Conference Board will conduct what they are calling "The Conference Board Leadership Experience at Normandy." Against the backdrops of Paris and Normandy, this experiential learning experience will use the Normandy invasion as a model to help corporate leaders to analyze leadership strategies, correspondence, and reflections from those engaged in the battle.
Participants will walk the beaches and retrace the key stages of the invasion. They will stand on the edge of the cliffs and in the shadow of bunkers that had to be taken to control the coastline. They will learn from the strategies and moves embraced by the military leaders who were in control.
Thinking about this experiential learning opportunity engendered thoughts of how "real" war games are being used in corporate America today. Of course, the use of war games began with the military. The purpose was (and is) to "play out" various scenarios and try them out against a simulated enemy. This valuable simulation exposes deficiencies and vulnerabilities, so that they may be reduced or eliminated.
Imagine an opportunity to "think like your competitor?" Corporate war games allow participants to anticipate competitorsí moves before they make them. Using structured strategic exercises, war games help participants to understand unexplored or unforeseen strategic options. Most significant, war games demonstrate the implications of future decisions long before they must be made.
The clear leader in the corporate war game field is Cambridge, Massachusetts-based Fuld and Company (www.fuld.com) that facilitates about two events per month for various organizations around the globe. One of their clients was looking for the most effective recruiting strategy to attract PhD scientists; through playing a war game, the company discovered it needed to be much more aggressive and, like its competitor, establish relationships with Chinese universities.
Our forecast: more organizations that want their managers to think differently or question their own assumptions about themselves, their strengths, their competitors, and the marketplace will engage in war games. . .giving themselves a competitive advantage. War games are a powerful tool to get people to look at their marketplaces in realistic ways.
© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or http://www.hermangroup.com. To sign up, visit http://www.HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."
LOOKING FOR A DYNAMIC SPEAKER TO INFORM & ENTERTAIN YOUR AUDIENCE
SPANISH TRANSLATION SERVICES AVAILABLE
LOOKING FOR HELP TO INNOVATE?
To read this Herman Trend Alert on the web: http://www.hermangroup.com/alert/archive_11-30-2016.html.
Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.
New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 87 countries, including other websites and printed periodicals. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service. Click here to sign up for the Herman Trend Alert.
7112 Viridian Lane
Web site design by WebEditor Design Services, Inc.