This Week's Herman Trend Alert

Edison Award Winners
Lead the Way


  The Herman Trend Alert

January 31, 2007

Corporate War Games Teach Competitive Advantage

On April 17 to 21, 2007, The Conference Board will conduct what they are calling "The Conference Board Leadership Experience at Normandy." Against the backdrops of Paris and Normandy, this experiential learning experience will use the Normandy invasion as a model to help corporate leaders to analyze leadership strategies, correspondence, and reflections from those engaged in the battle.

Participants will walk the beaches and retrace the key stages of the invasion. They will stand on the edge of the cliffs and in the shadow of bunkers that had to be taken to control the coastline. They will learn from the strategies and moves embraced by the military leaders who were in control.

Thinking about this experiential learning opportunity engendered thoughts of how "real" war games are being used in corporate America today. Of course, the use of war games began with the military. The purpose was (and is) to "play out" various scenarios and try them out against a simulated enemy. This valuable simulation exposes deficiencies and vulnerabilities, so that they may be reduced or eliminated.

Imagine an opportunity to "think like your competitor?" Corporate war games allow participants to anticipate competitorsí moves before they make them. Using structured strategic exercises, war games help participants to understand unexplored or unforeseen strategic options. Most significant, war games demonstrate the implications of future decisions long before they must be made.

The clear leader in the corporate war game field is Cambridge, Massachusetts-based Fuld and Company ( that facilitates about two events per month for various organizations around the globe. One of their clients was looking for the most effective recruiting strategy to attract PhD scientists; through playing a war game, the company discovered it needed to be much more aggressive and, like its competitor, establish relationships with Chinese universities.

Our forecast: more organizations that want their managers to think differently or question their own assumptions about themselves, their strengths, their competitors, and the marketplace will engage in war games. . .giving themselves a competitive advantage. War games are a powerful tool to get people to look at their marketplaces in realistic ways.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3547 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

While other web hosting companies are nickel and diming you with all kind of add-on costs, charges one low price. A fraction of the cost you will pay for domestic hosting. For more information, email You'll be surprised and pleased.

Both Joyce Gioia (our author) and her husband have benefited from taking micronized purple rice. Joyce's husband, a cancer survivor, is in better health today than before he was diagnosed with Stage 3B colon cancer. He has seen his Stage 2 KIdney Disease improve significantly---his doctor just dismissed him for six months and his cancer marker (CEA) lab tests show the lowest in his life at 3.8 (5.0 and under is considered normal; labs available upon request). Joyce has personally experienced hair regrowth and the fading of spider veins, along with improved energy and other health benefits. To learn more about this remarkable supplement, call Joyce at 336.210.3548 or email her at

On March 1st, Joyce graduated from Clint Arthur's Celebrity Launchpad. Since then, she has made twenty-one appearances on local television stations, including Fox San Diego and CBS Las Vegas. In a couple of weeks, Joyce will start a new TV Media Tour with her new segment: How Soon Will You Be Replaced By a Robot? (coming soon to a television station near you) You can see most Joyce's appearances on her travel website at You can do it, too! If you sign up for Celebrity Launchpad, you will qualify for a free coaching session from Joyce in your chosen area. Launchpad's are held monthly, but space is limited. For more information, call Joyce at 336.210.3548.

To read this Herman Trend Alert on the web: http://

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 87 countries, including other websites and printed periodicals. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service. Click here to sign up for the Herman Trend Alert.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ HomeAboutProductsResourcesMedia ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3547
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.