This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert January 6, 1999 Helping Young People Transition from "School to Career" There are many bright kids who, because of accidents of birth, don't see college in their futures. They grew up thinking that because of family finances, college was simply out of their reach. The Kansas City community is successfully addressing the challenge of helping these bright kids see that they do have attractive possibilitiesùif they stay in school. This new program is not called "school to work," but rather "School to Career." The program works with students who are already in various educational environmentsùvocational-technical high schools and colleges or trade schools, kids who may not be college bound yet, but want to prepare themselves to be gainfully employed. The students begin earning minimum wage and move up to $12-15/hour. Cisco Systems, the company that owns 80% of the hardware side of the networking market has established "learning academies" in the schools. Here's how it works: schools have access to Cisco's equipment, so kids learn. Students learn about routers, bridges and hubs. These learnings qualify them for networking jobs virtually right out of high school. Another firm, the Marley Company uses students in town to configure new systems and teaches them troubleshooting. They pay the students minimum wage to begin. As the students become more adept at putting together the systems and making them work, the students receive increases in their wages. As a company, which would you rather payùminimum wage or $20/hour? Configuring computer systems is not rocket science and it is a first step for some of these bright kids who did not previously perceive their bright futures. Kansas City Power & Light also supports a "journeyman program" in the information technology to give these students the opportunity to learn tech support and troubleshooting. The students start out as computer operators, become network administrators, and work towards learning programming. We congratulate Kansas City for helping these capable young people move from school to real careers. Could your company be supporting the growth of young people who don't understand their positive options? © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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