This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert October 21, 1998 Aging Baby Boomers will be Powerful Workforce . . . for Years to Come In spite of the fact that many Boomers are looking forward to retirement, we forecast that a large proportion of this generation will continue to work—full-time or close to it—far beyond the traditional retirement age. The demand for qualified workers is very strong, and will continue at high levels for at least another ten years. The number of workers in the 45-64 age group will continue to grow as Boomers age. In ten years, they’ll represent 20% of our workforce. The proportion of workers in the 25-44 age range will decrease at about the same rate as the older group expands. We will see practically no growth in the 20-24 age range or the 16-19 group. With fewer younger workers to replace them, older workers will be in increasing demand by employers. Expect compensation packages to become more attractive as employers compete with each other—and with the siren song of retirement—to keep older workers on the job. Not needing to rush home to children in the evening, the older workers will work later . . . and will enjoy more flexibility in their hours from their employers. Seniority pay will be a higher cost, but it will be offset by lower safety exposures and reduced mobility among these more "mature" members of the company team. Older workers will offer much-needed stability, and that is a valuable benefit to any employer in our intensively competitive environment. Wise employers will begin now to attract and value older workers, shifting their cultures to embrace and appreciate what may be their most viable workforce for the future. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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