This Week's Herman Trend Alert Cyberbullying---a Growing Problem

The Herman Trend Alert October 28, 2009 Differences in Work Attitudes---and what they really mean The findings of a recently released large-scale study of workplace and development attitudes reveals that contrary to what many believe, minority employees are just as engaged (or disengaged) at work as their white colleagues. Specialist in attitude research, Sirota Survey Intelligence reviewed over 800,000 employee responses in 40 companies over the last five years. Specifically, white employees in management were 80 percent "favorable on [employee] engagement", while minorities were at 81 percent. Non-management workers had similar results with whites scoring 76 percent "favorable on engagement" and minorities scoring at 79 percent. Bottom line, minorities were actually slightly more engaged than whites. However, at the same time, African-Americans perceived less fairness in their workplace and development opportunities than all other ethnic groups surveyed. Among management employees, African-Americans polled at 61percent "favorable on fairness" versus whites at 75 percent, Hispanics at 74 percent, and Asians at 68 percent. Not surprisingly, among non-management employees African-Americans polled even lower. African-Americans were only 59 percent "favorable on fairness" versus whites at 66percent, Hispanics at 67percent, and Asians at 64 percent. Again, regarding "development opportunities", among managers, African-Americans perceived the least, although they recognized the same "advancement opportunities". On development opportunities, the discrepancy between African-Americans and other groups was five to six points, while on "advancement opportunities", all of the groups were almost at the same level of favorability. Other highlights include the fact that Hispanic employees (both management and non-management at 83 and 89 percent respectively) were the most engaged group, while non-management Hispanic employees are also most favorable regarding their advancement opportunity. "This is great news for Corporate America as Hispanics represent the fastest growing minority at work," said Douglas Klein, President of Sirota. It is important to include Hispanics in training opportunities. Otherwise, "the pride and optimism felt today could wane", continued Klein. So what do these findings mean for employers in the future? These data reflect that African-Americans and other minorities perceive a lack of fairness in their workplace. As more minorities rise into positions of power, we expect that the fairness numbers will level out or perhaps even tip in the opposite direction. People want to do business with and promote others who are like themselves. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." DISCOVER WHAT’S REALLY GOING ON... in the hearts and minds of your employees. Our InnerViews interviewing service uses SPHRs and PHRs, certified human resource professionals to probe for the information you really need to know. Exit and Stay Interviews, as well as Why-Didn't-You-Take-Our-Offer Interviews. Call Rosalie Catalano at 937-416-7066, or read more at: http://www.hermangroup.com/retentionconnection/exit_interviews.html. MOM ALWAYS TAUGHT IT WAS GOOD TO SHARE You have probably subscribed to The Herman Trend Alert for a while now and you know how valuable it is to you. Why not suggest that your friends sign up at http://www.hermantrendalert.com? Join the thousands who subscribe in 87 countries around the globe. Are there particular topics you'd like to see covered? Let us know and we will research "The Future of. . .". And let us know how else we may serve you? E-mail: joyce@hermangroup.com. YOUR EMPLOYEES NEED THEIR LEADERS MORE THAN EVER Help your leaders to excel. Thousands have used our weekly Lessons in Leadership to help their supervisors and managers remember how to hold onto top talent. The 52-week subscription is only $47, a bargain when you think about the savings to your organization in reduced turnover. Quantity discounts available by emailing Carol at carol@hermangroup.com. Order today at: http://www.hermangroup.com/store/subscription_all.html#3. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. 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