This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert October 3, 2007 Catering to Women Travelers Looking at statistics from hotels and resorts worldwide, about "43 percent of business travelers were recorded to have been women". Moreover, according to American Airlines' director of women's sales and marketing, women are responsible for 70 percent of travel decisions. We have long praised the Wyndham Hotel chain for its impressive array of amenities for women. (Joyce has even been quoted in the national press, talking about Wyndham's increased support services.) Last year, W Hotels, Wyndham's sister company, touted "Wonder Woman" hotel packages. In fact, the hotel chain realized more than half a million dollars in sales from these special offers that featured emergency makeup kits and dresses designed by Diane von Furstenberg for businesswomen who had to attend unexpected client meals. Probably the most impressive development is at a single property is at the grand hotel Hamilton Crowne Plaza in Washington, DC, which last year reconstructed its 11th floor for "women-only". Incorporating common preferences of women, this limited-access floor features enhanced security, fashion magazines, novels by Daniele Steel and Nora Roberts, and slippers matched to their apparels. "The new decor embraces a residential style with a focus on elegance and comfort, and features all the amenities of a first class hotel." Interestingly, two key characteristics distinguish women travelers from men. First, according to Marybeth Bond, a consultant who has advised hotels on marketing to women, "Women will take more time for themselves than men if they are traveling for business. Men will rush home, but women will stay an extra day." The second is that women appreciate the details, cleanliness in everything from the bed linen to the bath-showers. Hilton Garden and Hampton Inns, in particular, have recently enjoyed greater success by catering to women business travelers. As more women graduate from colleges and take their places of leadership in corporate America and on the global stage, we will see more women traveling for business. . . and more smart travel marketers catering to their preferences. We will see not only hotels, but also airlines and other trip-related services offering increased benefits to women to win their business travel. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

[ Home · About · Products · Resources · Media ]

Web site design by WebEditor Design Services, Inc.