This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert October 5, 2011 Saving Lives with Multilingual Communication The language barrier is a serious problem for physicians worldwide; in fact, a recent study from QuantiaMD found 90 percent of the over 4,300 doctors polled felt language barriers had "compromised care and service for patients with limited English proficiency at least sometimes". Moreover, 73 percent of the respondents felt that these barriers led to longer-than-average appointment times. What a waste of time and money, not to mention, the reduced levels of patient care with sometimes-drastic consequences! The good news: now there's a product that answers this urgent need. The Phrazer is the world's first multilingual medical communication system. The device actually speaks more than 6,500 languages and dialects and allows physicians to confidently communicate with and treat every patient. In addition to the real-time translation the device offers, it includes a handheld device with a touch screen interface that collects patient's' information and medical histories as well as their symptoms and complaints. Using interactive, pre-recorded videos of a doctor speaking the patient's preferred language, it collects the data. Then the summarized collected information is downloaded to the healthcare professional in a format compatible with all major Electronic Medical Records systems. Within seconds, the device establishes the native language of a patient and enables the care provider to quickly obtain relevant information to effectively evaluate and address the situation. The automated procedures, interactive animations, and artificial intelligence add both speed and control to patient interaction and care delivery. As a bonus, the device leverages communication theory techniques to aid in reducing stress levels and calming patients during critical periods, increasing the healthcare professionals' ability to quickly assess and treat the individual. The Phrazer is only one of the 2011 winners of The Edison Award for the "Best New Product of the Year", along with the Apple iPad and Chevrolet Volt. The Edison Awards are given to commercialized innovations in a variety of fields. (www.EdisonAwards.org) It is devices like this, combining various technologies that will emerge in a number of fields, allowing man to leverage innovation to bridge all kinds of communications gaps and perform all kinds of tasks previously reserved for super computers. ##### Now for the fun part for you my loyal readers, between now and December 2, 2011, the Edison Awards organization is looking for the latest and greatest innovations, which may be available in your only in your area yet would benefit from the publicity. Nominate your favorite product at http://edisonawards.com/Nominations.php. And watch this Herman Trend Alert for more leading edge innovations that have been honored by The Edison Awards. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. 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