This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert November 4, 1998 Libraries will Continue to be Viable Resources With all the attention to the internet and media superstores like Borders and Barnes & Noble, is there still a need for libraries. The answer is a resounding "yes" as the American Library Association reports that 64% of Americans visited a library last year. Two-thirds of Americans have a library card and one in ten visited a library 25 times or more last year. Libraries have gone high-tech; twenty percent of visitors connect to the internet. 81% continue to borrow books, 65% go to consult a librarian, and 61% do research. "Library Journal" reports that 225 libraries were built or expanded last year. Our forecast is that public libraries will continue to be a viable community information resource. More corporate libraries will link with their public counterparts to provide greater services to their internal clients, taking advantage of the larger collections and the research expertise found in public libraries. While corporate leaders and professionals have a great need to stay current and have information at their fingertips, lean operating philosophies suggest they'll look to outside resources instead of investing heavily in their own permanent collections. To extend this thinking further, we anticipate that some employers will outsource the management of their company libraries to their public library systems. Such moves will reduce their operating costs and assure stronger responsive knowledge resources to company employees. Look for corporate training departments to form new bonds with libraries to create new tools for employee growth. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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