This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert November 16, 2011 Employee Loyalty Declines Worldwide Several recent studies have reinforced our belief---that employee loyalty is declining---around the world. The most recent evidence comes from the well-respected consultancy Mercer in their 2011 "What's Working" survey---released just last week. This statistically valid research, conducted with nearly 30,000 employees shows that the percentage of workers seriously considering leaving their organizations has risen significantly, since the last time the survey was conducted. Mercer conducted the previous surveys between 2003 and 2006, prior to the economic downturn. In many of the 17 geographic markets, the increase in workers considering leaving is 10 percentage points or more. In the United States, the increase was 9 points, from 23 percent in 2005 to 32 percent in 2010. (Not all markets were polled in each survey.) According to Mindy Fox, a senior partner at Mercer, ". . .lackluster engagement is no longer just a US phenomenon." In the face of companies looking to drive productivity and efficiencies, this kind of widespread apathy and high turnover can be seriously detrimental to an organization's business performance, especially given the current economic environment. Interestingly, there were variations of employee motivators by region: In the Americas, on top of the global top five non-financial factors---respect, work-life balance, type of work, quality of co-workers and quality of leadership---working in an environment where employees can provide good service to others ranks highly in importance in North and South America. Base pay ranks as "the" most influential financial factor. In the US, the importance of financial and non-financial factors correlated with the global findings. The two areas that scored higher than the global average were "benefits" and "working in an environment where you can provide good service to others". In the Asia Pacific region, results are less consistent by market compared to the Americas and Europe. "Being treated with respect" and "quality of leadership" are cited by employees as most influential to their motivation and engagement at work. Career-related factors are much more influential in China, compared to other markets in the region and globally.* Expect employee loyalty worldwide to continue to drop, driving employers to seek to be Employers of Choice® in an attempt to counter the trend. #### *Editor’s Note: We believe that grouping Australia with less-well-developed countries to be ill advised. People in subsistence economies have different values and attitudes. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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