This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert November 16, 1999 Turbulence to Continue 45 days until January 1, 2000 411 days until January 1, 2001 Turbulence in the labor market will continue. In fact, it will intensify and spread across the globe. The United States is experiencing serious challenges with a national unemployment rate of 4.2 percent. Other developed countries will face similar challenges as their unemployment rates drop and as their workers change jobs more frequently. There will be lags of months-or even years, based on regional, national, and local conditions, but the shortages and their attendant problems WILL come. A report this past week from Australia illustrates this point. The chairman of Adelaide Bank noted his country's unemployment has dropped in recent months. While the jobless rate will continue to remain too high, potential problems loom. Enlightened employers in such conditions are well-advised to build the strength and stability of their workforce now. Adelaide Bank has generated opportunities for young people over the past three years, employing around 50 young Australians each year under its youth training program. Today 65 percent of all new staff are recruited through the program. Importantly, the great majority stay with Adelaide Bank, building their careers in the finance sector. An additional 65 young South Australians will be offered the opportunity to gain employment with the Bank during 1999-2000 as part of an expanded youth employment program. The chairman emphasized the company's leaders "are proud of the fact the Bank has become an employer of choice as a result of its policy of building a career for life for young people." Attracting and retaining top talent-- for now and for the future--has become a top priority issue internationally . . . and will remain so. The Herman Group and the Workforce Stability Institute continue our dedication to helping employers retain top talent. We're pleased to announce availability of a diagnostic quiz at http://www.herman.net/quiz/. Subscribers are invited to answer the questions, then receive a valuable response by return e-mail. Respondents will receive a special series of advisories on how to keep employees. We're also pleased to announce that our forthcoming book, "How to Become an Employer of Choice," is now available for pre-publication purchase at www.employerofchoice.net. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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