This Week's Herman Trend Alert

Edison Award Winners
Lead the Way


  The Herman Trend Alert

December 5, 2007

Computer Gaming Costs Employers

Have you dreamed of receiving genetic testing, but somehow the $3,000 to 5,000 was more than a little steep? Thanks to 23andMe, a Google-funded company, the cost of genetic testing is now much lower. Especially, with the decline of the dollar against international currencies, this company will enjoy high sales from folks outside of the US as well. 23andMe, named for the 23 pairs of chromosomes that compose the human genome, provides genetic profiles now available for a mere USD$999. Linda Avey, co-founder of 23andMe said, "The mission of 23andMe is to take the genetic revolution to a new level". We believe it does.

A recent publication likened the new service to a "kind of genetics-based MySpace or Facebook". However the more important purpose for this leading-edge personal assessment is its use to help biotechnology inform medicine and help society achieve a more personalized approach to treatment. We know that certain pharmaceuticals work for some people and not for others. Up to now we have not been able to segment the population by the genetic factors. In the future, we will be able to do just that.

When customers sign up for the DNA test online, they receive and return, by mail, a vial into which they place their saliva. Four to six weeks later, customers may access the company's findings online. The findings tell a fascinating story about inherited traits and ancestry. Most critically, there is a section on personal disease risks. 23andMe suggests that the individual seek the support of a healthcare professional to help interpret the information---a good idea since the report displays more than a half-million data points in the client's genome. Though the site does not make interpretations about the risk of developing cancer, diabetes, or Alzheimer's, it does offer an opportunity to compare your genetic blueprint to those of your friends and family.

Of course, security is an issue; the company has protected personal data with more than a dozen levels of authentication and encryption between the lab and the individual.

This company's new service is just the beginning of a genetics revolution.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3547 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

While other web hosting companies are nickel and diming you with all kind of add-on costs, charges one low price. A fraction of the cost you will pay for domestic hosting. For more information, email You'll be surprised and pleased.

Both Joyce Gioia (our author) and her husband have benefited from taking micronized purple rice. Joyce's husband, a cancer survivor, is in better health today than before he was diagnosed with Stage 3B colon cancer. He has seen his Stage 2 KIdney Disease improve significantly---his doctor just dismissed him for six months and his cancer marker (CEA) lab tests show the lowest in his life at 3.8 (5.0 and under is considered normal; labs available upon request). Joyce has personally experienced hair regrowth and the fading of spider veins, along with improved energy and other health benefits. To learn more about this remarkable supplement, call Joyce at 336.210.3548 or email her at

On March 1st, Joyce graduated from Clint Arthur's Celebrity Launchpad. Since then, she has made twenty-one appearances on local television stations, including Fox San Diego and CBS Las Vegas. In a couple of weeks, Joyce will start a new TV Media Tour with her new segment: How Soon Will You Be Replaced By a Robot? (coming soon to a television station near you) You can see most Joyce's appearances on her travel website at You can do it, too! If you sign up for Celebrity Launchpad, you will qualify for a free coaching session from Joyce in your chosen area. Launchpad's are held monthly, but space is limited. For more information, call Joyce at 336.210.3548.

To read this Herman Trend Alert on the web: http://

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 87 countries, including other websites and printed periodicals. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service. Click here to sign up for the Herman Trend Alert.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3547
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.