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  The Herman Trend Alert

December 5, 2007

Computer Gaming Costs Employers

Have you dreamed of receiving genetic testing, but somehow the $3,000 to 5,000 was more than a little steep? Thanks to 23andMe, a Google-funded company, the cost of genetic testing is now much lower. Especially, with the decline of the dollar against international currencies, this company will enjoy high sales from folks outside of the US as well. 23andMe, named for the 23 pairs of chromosomes that compose the human genome, provides genetic profiles now available for a mere USD$999. Linda Avey, co-founder of 23andMe said, "The mission of 23andMe is to take the genetic revolution to a new level". We believe it does.

A recent publication likened the new service to a "kind of genetics-based MySpace or Facebook". However the more important purpose for this leading-edge personal assessment is its use to help biotechnology inform medicine and help society achieve a more personalized approach to treatment. We know that certain pharmaceuticals work for some people and not for others. Up to now we have not been able to segment the population by the genetic factors. In the future, we will be able to do just that.

When customers sign up for the DNA test online, they receive and return, by mail, a vial into which they place their saliva. Four to six weeks later, customers may access the company's findings online. The findings tell a fascinating story about inherited traits and ancestry. Most critically, there is a section on personal disease risks. 23andMe suggests that the individual seek the support of a healthcare professional to help interpret the information---a good idea since the report displays more than a half-million data points in the client's genome. Though the site does not make interpretations about the risk of developing cancer, diabetes, or Alzheimer's, it does offer an opportunity to compare your genetic blueprint to those of your friends and family.

Of course, security is an issue; the company has protected personal data with more than a dozen levels of authentication and encryption between the lab and the individual.

This company's new service is just the beginning of a genetics revolution.


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EMPLOYERS: HIRE OUR HEROES
Year-over-year listings on VetJobs.com, the largest military job board, are up 50%. The reason is simple. Veterans make great employees. They are dedicated and hard-working and many have advanced skills. Call 877-838-5627 or email info@vetjobs.com. Mention Trend Alert and receive a 10% discount on your first listing.

EDISON AWARDS' MEET THE INNOVATORS FORUM
Want to see the leading edge of innovation? Then you won't want to miss the Edison Awards' "Meet the Innovators Forum" and "Innovators' Showcase" in San Francisco, April 29th and 30th. Elon Musk is accepting their Edison Achievement Award and speaking. For more information, visit http://edisonawards.com/2014EdisonAwards/.

LEARN ABOUT YOUR EXCITING FUTURE: JOIN THE WORLD FUTURE SOCIETY
You subscribe to The Herman Trend Alert, because you are interested in the future. Now you can take that interest in what's ahead to the next level, by becoming a member of The World Future Society. Joining is easy and you won't believe the array of goodies you will receive just for signing up. Visit http://www.wfs.org/next25/ for more details on all you'll receive, including a year's subscription to "The Futurist" Magazine. You'll be glad you did!

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