This Week's Herman Trend Alert

The War for Talent has
Resumed---Once Again

 

  The Herman Trend Alert

December 5, 2007

Computer Gaming Costs Employers

Have you dreamed of receiving genetic testing, but somehow the $3,000 to 5,000 was more than a little steep? Thanks to 23andMe, a Google-funded company, the cost of genetic testing is now much lower. Especially, with the decline of the dollar against international currencies, this company will enjoy high sales from folks outside of the US as well. 23andMe, named for the 23 pairs of chromosomes that compose the human genome, provides genetic profiles now available for a mere USD$999. Linda Avey, co-founder of 23andMe said, "The mission of 23andMe is to take the genetic revolution to a new level". We believe it does.

A recent publication likened the new service to a "kind of genetics-based MySpace or Facebook". However the more important purpose for this leading-edge personal assessment is its use to help biotechnology inform medicine and help society achieve a more personalized approach to treatment. We know that certain pharmaceuticals work for some people and not for others. Up to now we have not been able to segment the population by the genetic factors. In the future, we will be able to do just that.

When customers sign up for the DNA test online, they receive and return, by mail, a vial into which they place their saliva. Four to six weeks later, customers may access the company's findings online. The findings tell a fascinating story about inherited traits and ancestry. Most critically, there is a section on personal disease risks. 23andMe suggests that the individual seek the support of a healthcare professional to help interpret the information---a good idea since the report displays more than a half-million data points in the client's genome. Though the site does not make interpretations about the risk of developing cancer, diabetes, or Alzheimer's, it does offer an opportunity to compare your genetic blueprint to those of your friends and family.

Of course, security is an issue; the company has protected personal data with more than a dozen levels of authentication and encryption between the lab and the individual.

This company's new service is just the beginning of a genetics revolution.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3547 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

WELCOME TO THE HERMAN TREND ALERT---NOW IN HTML
You may have noticed that last week's Herman Trend Alert looked a little different? That's because we were working on the well-programmed format (CCtoMany) you see below. Thank you for your patience with us and special thanks to my brilliant IT guy Byron Lunz for his valuable help. We have made this change, because most of you are either reading our email on computers or smart mobile devices. To contact Byron or if you feel strongly that we should return to text-only, please let me know at joyce@hermangroup.com? Thank you for your patience with us! JLG

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LOOKING FOR A DYNAMIC SPEAKER TO INFORM AND ENTERTAIN YOUR AUDIENCE
Our Herman Trend Alert author, Joyce Gioia, is a popular speaker for a wide variety of different groups. For more information about Joyce and a sampling of the topics Joyce can cover, visit http://www.hermangroup.com/joyce.html or call Carl at 336.210.3548.

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