This Week's Herman Trend Alert

Aging World Populations
 

  The Herman Trend Alert

December 5, 2007

Computer Gaming Costs Employers

Have you dreamed of receiving genetic testing, but somehow the $3,000 to 5,000 was more than a little steep? Thanks to 23andMe, a Google-funded company, the cost of genetic testing is now much lower. Especially, with the decline of the dollar against international currencies, this company will enjoy high sales from folks outside of the US as well. 23andMe, named for the 23 pairs of chromosomes that compose the human genome, provides genetic profiles now available for a mere USD$999. Linda Avey, co-founder of 23andMe said, "The mission of 23andMe is to take the genetic revolution to a new level". We believe it does.

A recent publication likened the new service to a "kind of genetics-based MySpace or Facebook". However the more important purpose for this leading-edge personal assessment is its use to help biotechnology inform medicine and help society achieve a more personalized approach to treatment. We know that certain pharmaceuticals work for some people and not for others. Up to now we have not been able to segment the population by the genetic factors. In the future, we will be able to do just that.

When customers sign up for the DNA test online, they receive and return, by mail, a vial into which they place their saliva. Four to six weeks later, customers may access the company's findings online. The findings tell a fascinating story about inherited traits and ancestry. Most critically, there is a section on personal disease risks. 23andMe suggests that the individual seek the support of a healthcare professional to help interpret the information---a good idea since the report displays more than a half-million data points in the client's genome. Though the site does not make interpretations about the risk of developing cancer, diabetes, or Alzheimer's, it does offer an opportunity to compare your genetic blueprint to those of your friends and family.

Of course, security is an issue; the company has protected personal data with more than a dozen levels of authentication and encryption between the lab and the individual.

This company's new service is just the beginning of a genetics revolution.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or http://www.hermangroup.com. To sign up, visit http://www.HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

IGNITE HOPE FOR A YOUNG PERSON IN NEED
Our Trend Alert last December 23rd was about FIRE a non-profit in Detroit helping young people to use music to lift themselves out of poverty. We urge you to support this worthwhile cause with a donation of money or a used instrument? To read more about FIRE and the great work it is doing, see our FIRE Trend Alert at http://www.hermangroup.com/alert/archive_12-23-2015.html.

LOOK YOUNGER-FEEL YOUNGER: AMAZING FOOD SUPPLEMENT NOW AVAILABLE
Joyce continues to be surprised at the number of improvements she and her husband enjoy as the result of taking Micronized Purple Rice: from thicker hair to the disappearance of varicose veins, from improved energy and sleep to faster thinking and the absence of those annoying bouts of CRS (Can't Remember Stuff). It has been found to lower cholesterol and blood pressure, and even reduce blood sugar to normal levels. Why? Because it works on a cellular level. To receive a 5-page article, call Joyce at 336.210.3548 or email her at joyce@hermangroup.com.

BE RECOGNIZED AS AN EMPLOYER OF CHOICE® in 2016
We've seen a strong resurgence in interest by employers in being recognized as Employer of Choice®. Celebrate your employee-centered corporate culture! This coveted award is well worth the effort, yet is not easy to achieve. Download the extensive application at http://www.EmployerOfChoice.com; or for a Word® version, drop a note to Joyce@EmployerOfChoice.com or call Joyce @ 336.210.3548. Get the recognition you deserve?

To read this Herman Trend Alert on the web: http:// www.hermangroup.com/alert/archive_8-24-2016.html.


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