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The Herman Trend Alert November 3, 2010 Mobile Market Growth According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, the global mobile phone market grew by an impressive 14.6 percent in the third quarter of 2010 (3Q10). Driven in part by the fast-growing smartphone category, 3Q10 was the fourth consecutive quarter of double-digit growth for the industry. Sometimes called "converged mobile devices", smartphones are enjoying a growing popularity with consumers and business people. That is why we now see the appearance of a second smartphone-only vendor (Apple) in the top five ranking. During 3Q10, Apple moved into the number four position worldwide, joining Research In Motion (RIM), maker of the Blackberry, as one of the world's largest mobile phone suppliers. RIM has spent three quarters on IDC's leaderboard of the top five vendors. Although Nokia still owns almost one-third of the market, Apple and RIM posted the highest-growth rates among the top five vendors last quarter. Regarding the worldwide outlook, IDC believes the mobile phone market will be driven largely by smartphone growth at least until the end of 2014. "The smartphone is becoming the focal point of the personal communications experience," noted Kevin Restivo, senior research analyst with IDC. "As a result, new market growth will be increasingly generated by smartphones. This year, we are expecting the smartphone sub-market to grow 55 percent year over year." Despite continued economic sluggishness in some countries, the market in Latin America also grew because of higher smartphone adoption. Some vendors have targeted Latin America aggressively with entry-level models in an effort to steal market share from Nokia, the overall market leader in the region. In the US, the growth of the smartphone market was driven by Apple's iPhone 4, RIM's BlackBerry Torch 9800, and Motorola's new DROIDs, all of which were launched last quarter. Chipping away at market leader Nokia's sales, competitive forces emerged in the Asia/Pacific region, excluding Japan, last quarter. In Japan, mobile phone market growth was driven primarily by domestic vendors. As smartphones increase in capabilities and usefulness to consumers and business executives, people will respond by continuing to buy more and more sophisticated handy devices. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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