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The Herman Trend Alert November 7, 2001 Company Celebrations to Change As we approach the holidays, corporate leaders are carefully considering how to celebrate. With lower sales and profits, they have neither the cash nor the mood to pay for gala parties and gifts that have been enjoyed in previous years. Yet, it's important to have holiday get-togethers to keep morale strong. The answer for a lot of employers will be family events. Open houses, potluck family gatherings, and similar activities will be popular this year. This approach is congruent with employers' concerns about building closer relationships with their employees, to hold on to them longer. This year has been filled with motivations for people to become closer, more cohesive. Wise employers will build on those natural feelings to create more opportunities for workers to come together, be together. Company celebrations around the holidays are typically full of good cheer, with emphasis on the secular aspects of the season. Feelings have changed, suggesting that a more spiritual orientation may be appropriate this year. Spirituality in the workplace has been a topic of quiet discussion for years. This year may be the right time for spirituality to be more comfortably introduced into the work environment. In those companies where this shift happens, the change will last beyond the holidays. A greater sense of purpose, caring, and sensitivity will prevail throughout the year. Much of the discomfort and resistance has been neutralized by workers' needs flowing from the country's experiences that began September 11. A rise in sensitivity to others, brought on by the concern for all the people who have been laid off recently, will engender a feeling among workers that reaching out to help people in need should be a greater part of this holiday season. Charities will see this support, in spite of the recent outpouring of support focused on the victims of the terrorist attacks. While people are thinking globally, they will act locally. This year's traditional time for celebration and festivities will be more meaningful than what these occasions have been for years. The significance and impact of this year's experiences will be felt for a long time. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 1.336.210.3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."
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