This Week's Herman Trend Alert

Aging World Populations
 

  The Herman Trend Alert

December 19, 2001

Travel's Loss is Home's Gain

In the past, we forecasted a rosy future for the travel industry. And very long-term, we still see a bright picture. However, the terrorist attacks of September 11th surely dealt a heavy blow to the travel, tourism, and hospitality. And while, eventually, people will feel comfortable about walking jet ways again, right now, they are no longer willing to get on airplanes at the drop of a hat, or stay away from their families for more than a brief period. Many business travelers are not afraid to fly, but simply do not want to be separated from their families during these high stress times . . . especially while the government continues to issue warnings to expect another attack. Though a lot of business travel was thought to be mandatory, leisure travel certainly is not. . . and a great deal of optional travel (business and leisure) is being postponed, in some cases, indefinitely. No matter how much reassurance they receive, many folks will simply not get on airplanes anytime soon.

At the same time, these people still have discretionary dollars to spend on themselves. While some funds will be held for savings and a cushion of financial security, people will continue to spend money on things they want and need. Expect a significant up-tick in sales at home improvement stores and other types of stores that sell items to enhance the hearth and home. People will cocoon for a while in their homes and will want to be as comfortable as possible. That means more sales of consumer electronics, home decorating, furniture and furnishings, and home remodeling. The slowdown in the economy not withstanding, these product categories will suffer a lot less.

Also, as with any slow-down in the economy, there will still be a market for what Faith Popcorn calls those "little indulgences", imported chocolates, compact discs, premium ice cream. Family trips to major entertainment destinations like Orlando will not be as popular, but those families will look for other close-to-home, lesser-known attractions. Americans will find alternatives, but will continue to enjoy their customary lifestyles.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or http://www.hermangroup.com. To sign up, visit http://www.HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

IGNITE HOPE FOR A YOUNG PERSON IN NEED
Our Trend Alert last December 23rd was about FIRE a non-profit in Detroit helping young people to use music to lift themselves out of poverty. We urge you to support this worthwhile cause with a donation of money or a used instrument? To read more about FIRE and the great work it is doing, see our FIRE Trend Alert at http://www.hermangroup.com/alert/archive_12-23-2015.html.

LOOK YOUNGER-FEEL YOUNGER: AMAZING FOOD SUPPLEMENT NOW AVAILABLE
Joyce continues to be surprised at the number of improvements she and her husband enjoy as the result of taking Micronized Purple Rice: from thicker hair to the disappearance of varicose veins, from improved energy and sleep to faster thinking and the absence of those annoying bouts of CRS (Can't Remember Stuff). It has been found to lower cholesterol and blood pressure, and even reduce blood sugar to normal levels. Why? Because it works on a cellular level. To receive a 5-page article, call Joyce at 336.210.3548 or email her at joyce@hermangroup.com.

BE RECOGNIZED AS AN EMPLOYER OF CHOICE® in 2016
We've seen a strong resurgence in interest by employers in being recognized as Employer of Choice®. Celebrate your employee-centered corporate culture! This coveted award is well worth the effort, yet is not easy to achieve. Download the extensive application at http://www.EmployerOfChoice.com; or for a Word® version, drop a note to Joyce@EmployerOfChoice.com or call Joyce @ 336.210.3548. Get the recognition you deserve?

To read this Herman Trend Alert on the web: http:// www.hermangroup.com/alert/archive_8-24-2016.html.


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