This Week's Herman Trend Alert Talent Production and Attraction in 2015

The Herman Trend Alert December 6, 2006 Internet Recruiting and "People Search Engines" As the saying goes, "Information wants to be free." Savvy job-seekers know this. Millions of people go online every day to research companies and compare potential employers. Company web sites, job boards and other recruiting sites, and blogs posted by disgruntled former employees and upset customers provide a treasure trove of information to help us make career decisions. The web is also finding application for recruiting purposes. Increasingly, employers are using social and professional networking sites and "people-focused search engines" to identify and evaluate candidates early in the recruiting process. While referrals still rank as the most valuable recruiting source, according to a recent Direct Employers/Booz Allen Hamilton study, social networking sites have edged out employment web sites as the number two recruiting source, based on the number of new hires recruited and employers' recruitment budget allocations. One such tool is Zoominfo, which bills itself as "the premier summarization search engine." Zoominfo approaches information found on the web like pieces of a digital jigsaw puzzle. It aggregates and cleans data and manipulates the pieces until a clearer picture of each subject emerges. As of November, 2006, the site boasts profiles on more than 33 million individuals and 2.6 million companies. Variations include Ziggs, which focuses only on professionals and Blue Chip Expert, an invitation-only site for top-caliber hires. Newcomer Spock will take the invitation-only approach to the masses. Spock aims to have 100 million profiles when it goes live in late 2006. Internet recruiting isn't limited to third-party search tools, however. Some recruiters use candidates' own words to weed them out. According to the University of Illinois Urbana-Champaign, one in four employers uses social networking web sites such as Facebook.com or MySpace.com to screen out applicants based on the information they post there. A CareerBuilder.com survey found that about 63 percent of employers decided against hiring someone after seeing content the person had posted online. Remarkable! As user adoption reaches the tipping point, expect these sites to become even more robust and include more tools and options that delve even deeper into personal and professional lives. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Email info@EmployerOfChoice.com for more information. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. EMPLOYERS AND JOBSEEKERS: MARK YOUR CALENDARS Advertise at or attend VetJobs Virtual Career Fairs. VetJobs, the top veterans' job board, and PSI, the premier diversity job fair producer, are teaming up to launch these VeteransCONNECT events. Early employer registration is now open with employer loading by February 15th. Candidate loading begins March 1st. They anticipate 25-30 employers and have an attendee goal of 2,000 skilled jobseekers. Promoted extensively, early registration for this event begins is open NOW. To register or request additional information, please contact VetJobs at 877-838-5627 or e-mail info@vetjobs.com; they will forward an electronic flyer right away. Employers: Mention the Herman Trend Alert to receive a Bonus. CALCULATE THE HIGH COST OF YOUR EMPLOYEE TURNOVER With our Bliss-Gately tool, you can calculate the many hard and soft costs, down to the last penny. Great for justifying your investments in retention! At only $249/computer or $999 for a 6-site license, it is a real bargain! Visit http://www.hermangroup.com/store/software.html to order yours today! 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