This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert February 18, 1998: Economic Health Expected to Last Our economy is strong. Based on what we hear from corporate economists, we expect it to stay strong—probably for another ten years or so. We’ll enjoy steady economic growth, which spells good news and bad news for employers. The good news is that there will be plenty of business—and cash flow—to keep well-run businesses healthy. Consumers will have discretionary income to spend, and will comfortable buying because they’ll perceive themselves to be in a secure situation with regard to income stability. Business-to-business buying will remain strong, though corporations will reduce the number of suppliers. Companies producing a good product or service, reliably, will earn profitable long-term relationships with their customers. The bad news is that corporate growth will continue to generate more jobs, creating an almost insatiable demand for qualified workers. Our healthy economy has already generated a sellers’ market as the need for good people provides a wide range of choices for workers. Astute employers will become more aggressive in recruiting, but will also concentrate more deliberately on holding the talent they have. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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