This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert February 3, 1999 When is Blue a Hot Color? With the coming of the millennium less than a year away, society is beginning to turn its attention to our over-stressed planet. . . .and its under recognized assets--our oceans and skies. Led by the educated elite, this trend also reflects consumers' desires for a simpler way of life with less stress and greater calm. Enter blue, "the" color that most suggests these trends. According to The Color Marketing Group, a non-profit association of 1500 color designers from different industries, the "new" color we'll see in clothes, cars and other consumer goods is blue in various shades. And it won't be navy or dark blue, either. THE color will be soft blues, like azure blue, sky blue, sea blue, or ocean blue. Why? According to the experts, the various soft shades of blue have a calming effect. The color is even credited with providing a sense of peace, suggesting a future full of hope. Around the world, blue has meaning, too. In Singapore, it implies clean water. In Thailand, blue indicates something at a distance. Some examples of new blue products include Kraft's blueberry-flavored Jell-O and Apple's new blue iMac. Companies that want to demonstrate their "green" orientation will begin to adopt blue in various representations within their advertising and promotion. Look for blue to become the "in" color for 1999 and thereafter. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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