This Week's Herman Trend Alert Women---Expanding their Sphere of Influence

The Herman Trend Alert March 19, 2008 Our Wireless Future One of the judges at the recent at the War Game, sponsored by Fuld & Company, in Cambridge, Massachusetts is a principal in a new organization called JumpTap.com. JumpTap is probably the leader in mobile search and related advertising. In a recent report issued by the Pew Internet & American Life Project, the data reflect that more Americans would find it more difficult to give up their mobile phones than the Internet, television, or landline telephones. The report also found that 62 percent of respondents use their cell phones and additional wireless devices for other activities, including text messaging, taking pictures, and sending e-mail. Interestingly, it is not just the younger generations that appreciate this beyond-voice access, but African Americans and English-speaking Latinos are more likely than white Americans to use these applications on their cell phones. To us these findings mean that JumpTap is perfectly positioned to take advantage of the emergent love affair between people and their mobile phones. If you think for a moment about the installed base of millions mobile devices in the world, the opportunity seems staggering. Apparently, the company provides mobile search capability, tailored to the individual, by tracking search behavior, then providing better relevance on subsequent searches. With the knowledge that it's easier to make mistakes on a mobile keypad, like other search engines, it also provides the likely target keywords, close to whatever was typed in. JumpTap makes the mobile search experience more relevant and enjoyable. From the business side, Jumptap helps advertisers create mobile websites with a variety of advertising buttons and banners that maximize return on investment, including a click-to-call option. The company markets worldwide and already has international partners TeliaSonera, the leading mobile operator in the Nordic and Baltic regions, and Telefónica its first partner in Spain. Domestically, JumpTap powered Virgin Mobile USA's innovative "SugarMama" Platform, providing customers a faster, more tailored way to find relevant content with mobile advertising beyond. We believe that very soon mobile search will become much more important than computer-based search. If you think about the possibilities, it is easy to comprehend. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." EMPLOYERS AND JOBSEEKERS: MARK YOUR CALENDARS Advertise at or attend VetJobs Virtual Career Fairs. VetJobs, the top veterans' job board, and PSI, the premier diversity job fair producer, are teaming up to launch these VeteransCONNECT events. Employer registration is now open with loading by February 15th. Candidate loading begins March 1st. Expect 25-30 employers and an attendee goal of 2,000 skilled jobseekers. Promoted extensively, early registration begins NOW. To register or request additional information, contact VetJobs at 877-838-5627 or email info@vetjobs.com; Employers: Mention the Herman Trend Alert to receive a Bonus. LOOKING FOR A UNIQUE VALENTINE’S GIFT? Give the gift of leadership advice in our weekly Lessons in Leadership to help your supervisors and managers remind your leaders about what’s really important The 52-week subscription is only $47, a bargain when you think about the savings to your organization in reduced turnover. Quantity discounts available by emailing Joyce at joyce@hermangroup.com. http://www.hermangroup.com/store/subscription_all.html#3 Order today! PREVENT EMPLOYEE TURNOVER IN 2012 Yes, you can prevent costly employee turnover, when you train your supervisors, managers, and executives. They will learn dozens of low and no-cost strategies and tactics that they can implement right away. We have an impressive track record and stand ready to help you. Call Carl at 336-210-3547 for a no-obligation conference call. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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