This Week's Herman Trend Alert Demand-Driven Workforce Development

The Herman Trend Alert March 19, 2008 Our Wireless Future One of the judges at the recent at the War Game, sponsored by Fuld & Company, in Cambridge, Massachusetts is a principal in a new organization called JumpTap.com. JumpTap is probably the leader in mobile search and related advertising. In a recent report issued by the Pew Internet & American Life Project, the data reflect that more Americans would find it more difficult to give up their mobile phones than the Internet, television, or landline telephones. The report also found that 62 percent of respondents use their cell phones and additional wireless devices for other activities, including text messaging, taking pictures, and sending e-mail. Interestingly, it is not just the younger generations that appreciate this beyond-voice access, but African Americans and English-speaking Latinos are more likely than white Americans to use these applications on their cell phones. To us these findings mean that JumpTap is perfectly positioned to take advantage of the emergent love affair between people and their mobile phones. If you think for a moment about the installed base of millions mobile devices in the world, the opportunity seems staggering. Apparently, the company provides mobile search capability, tailored to the individual, by tracking search behavior, then providing better relevance on subsequent searches. With the knowledge that it's easier to make mistakes on a mobile keypad, like other search engines, it also provides the likely target keywords, close to whatever was typed in. JumpTap makes the mobile search experience more relevant and enjoyable. From the business side, Jumptap helps advertisers create mobile websites with a variety of advertising buttons and banners that maximize return on investment, including a click-to-call option. The company markets worldwide and already has international partners TeliaSonera, the leading mobile operator in the Nordic and Baltic regions, and Telefónica its first partner in Spain. Domestically, JumpTap powered Virgin Mobile USA's innovative "SugarMama" Platform, providing customers a faster, more tailored way to find relevant content with mobile advertising beyond. We believe that very soon mobile search will become much more important than computer-based search. If you think about the possibilities, it is easy to comprehend. © Copyright 1998-2008 by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." DON'T BE LEFT BEHIND! If you've been thinking about attending our valuable Employee Retention Specialist Certificate Program, don't delay--only three spaces remain. With the employment market heating up, many positions are literally impossible to fill. Attend this course and you will learn dozens of low-/no-cost valuable strategies to attract and retain the talent you need. Recertification credit from HRCI. Next program: May 22-23, Charleston, SC. Call Carol at 336-282-9370 or visit http://www.employeeretentionspecialist.com. GET INSIDE THE MINDS OF YOUR EMPLOYEES Find out what's really going on inside the hearts and minds of your employees. Our InnerViews interviewing service uses SPHRs and PHRs, certified human resource professionals to probe for the information you really need to know. Exit and Stay Interviews, as well as Why-Didn't-You-Take-Our-Offer Interviews. Call Rosalie Catalano at 937-648-1918 or read more at: http://www.hermangroup.com/retentionconnection/exit_interviews.html. NEW BABY BONUS Book Joyce to speak on the West Coast in 2008 and receive 100 of her books of your choosing. There is a new baby in the family, Spencer Jay, and Joyce would appreciate more opportunities to watch him grow. For more about Joyce, visit http://www.hermangroup.com/joyce.html or call Joyce at 336-210-3548. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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