This Week's Herman Trend Alert Cyberbullying---a Growing Problem

The Herman Trend Alert March 25, 2009 Sharing the Pride through Technology Large multinational companies often use Internet technology to connect their far-flung employees for meetings and announcements. However, the cost and availability of that technology was never within the reach of local or regional organizations---until now. Last week, in Springfield, Illinois, Joyce Gioia, CEO of Employer of Choice, Inc. gave the Employer of Choice® designation* to the entire Memorial Health System. Joyce was located with their CEO at the main hospital, Memorial Medical Center. However the event was webcast to two of their other locations, Abraham Lincoln Memorial Hospital and Taylorville Memorial Hospital with live video feeds back to the headquarters' presentation. Thus everybody could watch as the key players (not executives), representing various subsets of their 5400 employee population were given Employer of Choice® pins in recognition of their outstanding service. Rarely had Joyce seen an organization that so understood that credit for the designation belonged to the employees---not the executives. Using web technology especially supported that feeling of inclusion and pride. In all, 12 employees, representing the entire staff, received Employer of Choice® pins from Joyce on the Memorial executive onsite. And everyone in attendance (at any site) witnessed all the pinning, either in-person or virtually. For the previous two years, Joyce had gone to Springfield to deliver the award to their physicians' group. In fact, in 2007, she had visited ten of their eleven locations, so that everyone would feel included. And of course, the health system wisely purchased trophies for each location to reinforce the recognition. The entire ceremony lasted for a little more than 40 minutes. All of the employees felt great pride in receiving the designation. It was also obvious that the concept of servant leadership is alive and well at Memorial Health System. Joyce said, it was "exciting to be part of this multimedia, multi-site event that was accomplished without the use of expensive technology". As these web technologies become more accessible and reasonable in cost, we will see more meetings like this one taking advantage of web technology to share the pride and connect employees to each other and the organization. * "Employers that earn the right to be called Employers of Choice® enjoy a higher level of performance a, greater workforce stability, and the level of continuity that assures preservation of the knowledge base, customer loyalty, employee satisfaction, and a strong bottom line." The Employer of Choice designation is awarded to deserving employers after they complete an extensive application and score very well on the employee survey. (www.employerofchoice.com) © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." DISCOVER WHAT’S REALLY GOING ON... in the hearts and minds of your employees. Our InnerViews interviewing service uses SPHRs and PHRs, certified human resource professionals to probe for the information you really need to know. Exit and Stay Interviews, as well as Why-Didn't-You-Take-Our-Offer Interviews. Call Rosalie Catalano at 937-416-7066, or read more at: http://www.hermangroup.com/retentionconnection/exit_interviews.html. MOM ALWAYS TAUGHT IT WAS GOOD TO SHARE You have probably subscribed to The Herman Trend Alert for a while now and you know how valuable it is to you. Why not suggest that your friends sign up at http://www.hermantrendalert.com? Join the thousands who subscribe in 87 countries around the globe. Are there particular topics you'd like to see covered? Let us know and we will research "The Future of. . .". And let us know how else we may serve you? E-mail: joyce@hermangroup.com. YOUR EMPLOYEES NEED THEIR LEADERS MORE THAN EVER Help your leaders to excel. Thousands have used our weekly Lessons in Leadership to help their supervisors and managers remember how to hold onto top talent. The 52-week subscription is only $47, a bargain when you think about the savings to your organization in reduced turnover. Quantity discounts available by emailing Carol at carol@hermangroup.com. Order today at: http://www.hermangroup.com/store/subscription_all.html#3. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. 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