This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert March 25, 1998: Employers Resort to Non-traditional Means to Recruit Scarce Workers You know things are tough for employers when they resort to unusual means for finding people. Last night, we stopped by our local supermarket to pick up a few things. This supermarket has a system that uses the back of register tapes for advertising. Imagine our surprise when we looked at the back of our register tape and discovered an employment ad for American Express. Employers are resorting to all kinds of non-traditional means to attract recruits. For a while now, billboards and road signs have touted local employment opportunities. We have even seen challenged employers handing out flyers on the streets of crowded cities. The most unusual sign appeared on the bathroom wall of a hotel in New York. (We suspect the hotel did not know of its presence or it would have been removed.) As the unemployment rate continues to drop, the situation will become even more critical. In concentrating on recruiting efforts, many employers are losing sight of the bigger picture. If they would only invest in their current staffs, they would be able to save much of the high recruiting costs, or better yet, grow. In fact, they would enjoy a number of additional benefits as well—increased customer satisfaction, higher morale, higher productivity, and less stress. When will employers get the message? © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

[ Home · About · Products · Resources · Media ]

Web site design by WebEditor Design Services, Inc.