This Week's Herman Trend Alert The Near-term Future of Global Travel

The Herman Trend Alert March 3, 2010 Resorts Going Green Ecotourism is "in". People want to believe their precious vacations are not creating a giant carbon footprint to harm the environment, but rather are at least carbon neutral. And the hoteliers are responding. Going green is not just a good idea for impressing guests and supporting the environment, but energy-saving practices also often benefit the bottom line. For now, some resorts will use it as their "unique selling propositions". In Hawaii, an increasing number of hotels and resorts now use recycled water and computer-monitored ‘fertigation’ (irrigation with doses of organic fertilizer). Another attractive feature they provide is beach-site, solar-power restrooms. Nominated for the World's Leading Green Resort and located in Bahia, Salvador, Brazil's is the beautiful and luxurious Tivoli Ecoresort Praia do Forte. Boasting five stars, this idyllic resort features simple architecture in harmony with the spectacular scenery and the impressive biodiversity of the area. Guests enjoy colorful gardens and natural pools as well as "a culinary journey through exotic flavors". Founded after British environmentalist/businessman, Jan Telensky happened upon a pipe gushing hot water near Slovakia's High Tatras Mountains, AquaCity was named the World's Leading Green Resort in both 2008 and 2009. AquaCity uses available geothermal energy to heat and power its extensive facilities. Guests minimize their carbon footprints, at the same time enjoying the highest standards of service at affordable prices. AquaCity has earned a global reputation for its pioneering approach to green tourism. Since it opened, it has welcomed over 2 million travelers and now daily saves more than 27 tons of carbon from entering the atmosphere. In the February issue of its in-flight, Qantas announced its "Awards for Excellence in Sustainable Tourism". Among its state award winners are the Crowne Plaza Alice Springs, Australia. The hotel identified 30 actions it could take to become more eco-friendly. Among them are replacing light bulbs, reducing water and gas usage, and installation of a system that reduces in-room air-conditioning use by 25 to 40 per cent. Expect the "green movement" to gain momentum, as every industry will look for ways to go green, while saving energy (and money) and attracting both talent and customers. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." ARE YOU READY FOR THE RECOVERY? Most employers are unprepared. The recovery next year will bring a new set of challenges for employers that have been in prolonged contracted mode. They will need more skilled workers or will need now to begin to upskill their current staffs. But organizations can not engage in Strategic Workforce Planning, when they don't know how. That's where The Herman Group can help. We can help you with your "People Review"----large or small---so that you will know who you will need and when you will need them. . . and we can also guide you to the best sources for the people you will need. For more information, call Joyce at 336.210.3548 or e-mail joyce@hermangroup.com. GOOD SELECTION = BETTER RETENTION If you are not using pre-employment assessments, you are flying without radar---not very smart in today's highly competitive environment. Let us help you better understand your candidates and your employees. In less than 30 minutes, you will know if they can do the job (abilities); their work behaviors, even their personality and attitudes (like integrity & ethics), and those can't be trained. It's very cost effective, too! For more information, contact Joyce at 336-210-3548 or e-mail assessments@hermangroup.com. Validated for many countries and cultures. We offer in-depth help with job descriptions, too! http://www.hermangroup.com/assessments.html IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Now announcing an opportunity in Africa (Ghana). E-mail info@EmployerOfChoice.com for more information. 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