This Week's Herman Trend Alert

Cut the Fat to Lose More Weight

  The Herman Trend Alert

March 5, 2008

War Games II

Once a year, Fuld & Co., a global pioneer in competitive intelligence, hosts a "public" war game between business school students. This year's timely and competitive challenge took place in Cambridge, Massachusetts and included teams from the Harvard Business School, MIT's Sloan School, Northwestern's Kellogg School, and the University of Chicago's Graduate School of Business.

This year, the student teams took on the identities of executives from Google, AT&T, Intel, and Vulcan Capital. The topic for the 2008 War Game National Championship was "The Battle for the Wireless Internet", a business sector with many billions of dollars at stake. The students used their creativity and business skills to develop strategies for this rapidly shifting market, as they vied for a $5,000 prize.

We were impressed by the cultural diversity of the team members. Observers of the competition from high-tech, pharma, manufacturing, consumer goods, and finance, gained valuable insights by watching some very smart young people tackle what is next for this industry sector.

There were only three dozen observer guests, mostly strategy planners and judges from syndicated research firms and venture capital groups. About ten students from each B-school participated in the event.

Divided into two rounds, the war game affords opportunities for each team to present its strategic plans. In the first round, each group received feedback and had the opportunity to refine its approach before the second round of presentations. During the second round, the judges selected a single company for all four of the teams to represent. At this point, the once-rival groups employed all of their business creativity to create a single approach for the selected company. Moreover, all the teams ended by developing a final, best-of-breed strategy for the selected company against its direct competitors!

And the winner was... (Check out Joyce's blog for the answer.)

Expect more war games in more industries to help students and corporate executives consider scenarios and develop effective strategies for the future. Furthermore, as making informed decisions becomes more critical, expect business intelligence companies like Fuld & Co. to continue to grow.

Read our first Herman Trend Alert on War Games.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3547 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

To find the translation for Tikkun Olam for last week's Herman Trend Alert, I went to Google Translate. Not surprisingly, it was not a great translation. Actually Tikkun Olam means "repairing the world". Special thanks to reader Jeff Rothman for this information. JLG

On March 1st, Joyce graduated from Clint Arthur's Celebrity Launchpad. Since then, she has made twenty-one appearances on local television stations, including Fox San Diego and CBS Las Vegas. In a couple of weeks, Joyce will start a new TV Media Tour with her new segment: How Soon Will You Be Replaced By a Robot? (coming soon to a television station near you) You can see most Joyce's appearances on her travel website at You can do it, too! If you sign up for Celebrity Launchpad, you will qualify for a free coaching session from Joyce in your chosen area. Launchpad's are held monthly, but space is limited. For more information, call Joyce at 336.210.3548.

Look no further than A fraction of the cost you will pay for domestic hosting. For more information, email Expect to be surprised and pleased.

Both Joyce Gioia (our author) and her husband have benefited from taking micronized purple rice. Joyce's husband, a cancer survivor, is in better health today than before he was diagnosed with Stage 3B colon cancer. He has seen his Stage 2 KIdney Disease improve significantly---his doctor just dismissed him for six months and his cancer marker (CEA) lab tests show the lowest in his life at 3.8 (5.0 and under is considered normal; labs available upon request). Joyce has personally experienced hair regrowth and the fading of spider veins, along with improved energy and other health benefits. To learn more about this remarkable supplement, call Joyce at 336.210.3548 or email her at

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