This Week's Herman Trend Alert

Aging World Populations
 

  The Herman Trend Alert

April 14, 2010

Students Worldwide Looking for Job Security

A recent study reveals that three-quarters of university students value job security to be more important than pay and benefits, when choosing an employer. Conducted by KPMG, the global network of professional services firms, the survey polled university students at a Berlin meeting of Students in Free Enterprise (SIFE), a global non-profit group active on college campuses.

Given the current economic environment, this shift away from career thinking is not surprising. In addition, over 50 percent of respondents would be interested in working internationally immediately after graduation; they obviously recognize that overseas opportunities are valuable for success in today's global marketplace.

Another effect of the global slowdown is their consideration of post graduate education immediately after graduation. Sixty-nine percent indicated they are now "more likely to study for a post-graduate degree than look to get a job". Moreover, the KPMG survey revealed that due to the downturn most (67 percent) said, they were more likely to work for a public or non-profit organization than a corporate business,

According to this survey, other factors important to students when choosing future employers included "real opportunities to learn new skills and develop themselves personally and professionally", "challenging and exciting work", and "opportunities to work with and learn from talented colleagues".

Students still believe "personal development and enrichment" are top priorities when selecting an employer. They also want to use their business skills to help their communities. Organizations like SIFE develop students' drive for community involvement, leadership, and career initiatives.

The majority of the respondents (55 percent) said they "might stay" with their first employer for two-to-four years---probably another example of the effects of economic concerns. Furthermore, the social media platform Facebook as the one they use most regularly and most often tap when researching information about a future employer.

The eclipsing of training and development by job security is temporary to the economic downturn. When the economies of the world recover---as many are starting to do already---we expect a return to career pathing and training being of primary importance---results found in our research for the book "How to Become an Employer of Choice".


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or http://www.hermangroup.com. To sign up, visit http://www.HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

IGNITE HOPE FOR A YOUNG PERSON IN NEED
Our Trend Alert last December 23rd was about FIRE a non-profit in Detroit helping young people to use music to lift themselves out of poverty. We urge you to support this worthwhile cause with a donation of money or a used instrument? To read more about FIRE and the great work it is doing, see our FIRE Trend Alert at http://www.hermangroup.com/alert/archive_12-23-2015.html.

LOOK YOUNGER-FEEL YOUNGER: AMAZING FOOD SUPPLEMENT NOW AVAILABLE
Joyce continues to be surprised at the number of improvements she and her husband enjoy as the result of taking Micronized Purple Rice: from thicker hair to the disappearance of varicose veins, from improved energy and sleep to faster thinking and the absence of those annoying bouts of CRS (Can't Remember Stuff). It has been found to lower cholesterol and blood pressure, and even reduce blood sugar to normal levels. Why? Because it works on a cellular level. To receive a 5-page article, call Joyce at 336.210.3548 or email her at joyce@hermangroup.com.

BE RECOGNIZED AS AN EMPLOYER OF CHOICE® in 2016
We've seen a strong resurgence in interest by employers in being recognized as Employer of Choice®. Celebrate your employee-centered corporate culture! This coveted award is well worth the effort, yet is not easy to achieve. Download the extensive application at http://www.EmployerOfChoice.com; or for a Word® version, drop a note to Joyce@EmployerOfChoice.com or call Joyce @ 336.210.3548. Get the recognition you deserve?

To read this Herman Trend Alert on the web: http:// www.hermangroup.com/alert/archive_8-24-2016.html.


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