This Week's Herman Trend Alert

OSL: Hints at the Future
of Airports and Aviation

 

  The Herman Trend Alert

April 14, 2010

Students Worldwide Looking for Job Security

A recent study reveals that three-quarters of university students value job security to be more important than pay and benefits, when choosing an employer. Conducted by KPMG, the global network of professional services firms, the survey polled university students at a Berlin meeting of Students in Free Enterprise (SIFE), a global non-profit group active on college campuses.

Given the current economic environment, this shift away from career thinking is not surprising. In addition, over 50 percent of respondents would be interested in working internationally immediately after graduation; they obviously recognize that overseas opportunities are valuable for success in today's global marketplace.

Another effect of the global slowdown is their consideration of post graduate education immediately after graduation. Sixty-nine percent indicated they are now "more likely to study for a post-graduate degree than look to get a job". Moreover, the KPMG survey revealed that due to the downturn most (67 percent) said, they were more likely to work for a public or non-profit organization than a corporate business,

According to this survey, other factors important to students when choosing future employers included "real opportunities to learn new skills and develop themselves personally and professionally", "challenging and exciting work", and "opportunities to work with and learn from talented colleagues".

Students still believe "personal development and enrichment" are top priorities when selecting an employer. They also want to use their business skills to help their communities. Organizations like SIFE develop students' drive for community involvement, leadership, and career initiatives.

The majority of the respondents (55 percent) said they "might stay" with their first employer for two-to-four years---probably another example of the effects of economic concerns. Furthermore, the social media platform Facebook as the one they use most regularly and most often tap when researching information about a future employer.

The eclipsing of training and development by job security is temporary to the economic downturn. When the economies of the world recover---as many are starting to do already---we expect a return to career pathing and training being of primary importance---results found in our research for the book "How to Become an Employer of Choice".


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3547 or http://www.hermangroup.com. To sign up, visit http://www.HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

MEET THE INNOVATORS IN NYC AT THE EDISON AWARDS: APRIL 23
Want to see the leading edge of innovation? Then you won't want to miss the Edison Awards Meet the Innovators Forum and Innovators' Showcase in New York City, April 23rd. Last year, Elon Musk accepted the Edison Achievement Award and spoke about entrepreneurship. For more information, visit http://www.edisonawards.com/AwardsGala.php.

PLAN NOW TO ATTEND WORLDFUTURE 2015: MAKING THE FUTURE
Enjoy stimulating, interactive sessions with engaging technologist Paul Saffo, best-selling author Ramez Naam, and futurist Ari Popper, when you attend WORLDFUTURE 2015 to be held in San Francisco, July 24-26. Attend a gala "fashion show of the future", highlighting designers' visions of apparel in the year 2050. And you'll even have the opportunity to try out 3D printers, wearable devices, and other new and disruptive technologies. You will not want to miss this exciting conference! To discover more and register, visit www.WorldFuture2015.org. Call Joyce at 336.210.3548 for more information on available sponsorships.

SHOULD YOU BE ON TV?
If so, there's now a phenomenal program with an investment of only 4-1/2 days that will get you there. Learn how to pitch local TV producers. In fact, your bookings are guaranteed. For mentioning Joyce's name, you'll enjoy a free coaching session via Skype with Joyce. For more information, call Carol at 336.210.3548.

To read this Herman Trend Alert on the web: http:// www.hermangroup.com/alert/archive_4-1-2015.html


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