This Week's Herman Trend Alert Talent Production and Attraction in 2015

The Herman Trend Alert April 2, 2003 Pet Care Moves to a New Level We've talked about pets in previous editions of the Herman Trend Alert (November 21, 2000 and July 22, 1998). Pets are important to people. They provide comfort, companionship, and an opportunity to care for another creature. However, care of pets can also be expensive. Veterinary bills, kennel costs, and pharmaceutical expenses can be at least as expensive as the routine care of a child. In our book, "Lean & Meaningful," we described how some companies encourage employees to bring their pets to work. Other employers pay up to $100 annually toward veterinary bills and some pay for kennel care when employees are sent out of town. We continue to see evidence that people have a strong relationship with their pets, and that commercial enterprises are taking advantage of this fact. Pet Assure (www.petassure.com) provides a comprehensive pet care insurance package. While individuals can purchase the coverage, the provider encourages employers to offer the package as an employee benefit. Covered owners simply present their Pet Assure identification card at thousands of participating merchants and service providers and receive discounts of up to 30 percent on purchases including pet food, supplies, boarding, grooming, sitting, training, treats, toys, kitty litter, and vitamins. Another purveyor, petcarerx.com, is an on-line store offering prescription and non-prescription medications. Even natural homeopathics are available, along with vaccines and pet supplies. This company has recently partnered with drugstore.com so you can purchase what you need for your pet at the same place you purchase pharmaceuticals for yourself. Did we get your attention with the mention of homeopathic remedies for pets? To get a sense of where this trend might be going, visit http://www.naturalholistic.com. The holistic care of animals includes homeopathy, acupuncture, chiropractic, and nutrition. What does the future hold? Watch for services available for humans to be made available for pets, internationally. At www.practical-pet-care.com you can create a memorial for your pet on-line. Thirty bereaved pet owners have already have taken advantage of this unique opportunity on a website that can be translated into Chinese, French, German, Italian, Japanese, Korean, Portuguese, and Spanish. Can you see the global approach? © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Email info@EmployerOfChoice.com for more information. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. EMPLOYERS AND JOBSEEKERS: MARK YOUR CALENDARS Advertise at or attend VetJobs Virtual Career Fairs. VetJobs, the top veterans' job board, and PSI, the premier diversity job fair producer, are teaming up to launch these VeteransCONNECT events. Early employer registration is now open with employer loading by February 15th. Candidate loading begins March 1st. They anticipate 25-30 employers and have an attendee goal of 2,000 skilled jobseekers. Promoted extensively, early registration for this event begins is open NOW. To register or request additional information, please contact VetJobs at 877-838-5627 or e-mail info@vetjobs.com; they will forward an electronic flyer right away. Employers: Mention the Herman Trend Alert to receive a Bonus. CALCULATE THE HIGH COST OF YOUR EMPLOYEE TURNOVER With our Bliss-Gately tool, you can calculate the many hard and soft costs, down to the last penny. Great for justifying your investments in retention! At only $249/computer or $999 for a 6-site license, it is a real bargain! Visit http://www.hermangroup.com/store/software.html to order yours today! Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. 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