This Week's Herman Trend Alert

The Power of Benefits
 

  The Herman Trend Alert

April 29, 2009

New Rules for Engagement

A brand new study just released last week from the MetLife Mature Market Institute details the most important factors for engaging different segments of the workforce. Titled "Engaging the 21st Century Multi-Generational Workforce", the study indicates that employers can maximize the strength of their workforces and optimize worker productivity by using best practices, geared to the various generations. Identifying the values of the groups, the report reflects the "hot buttons" that are most effective in producing the desired motivation.

Conducted in partnership with Boston College's Sloan Center on Aging & Work, the study explores the drivers of engagement for employees of different ages, including demographic characteristics, factors related to the job, and work-team factors. The Institute defines "engagement" as "a positive, enthusiastic, and affective connection with work that motivates an employee to invest in getting the job done, not just 'well' but 'with excellence'".

Also noteworthy was the MetLife finding that older workers are more engaged than younger workers. For many business leaders, this information will come as no surprise. The research suggests that "focusing on the talent management of older individuals is important because they may best relate to the Baby Boomer customer base responsible for $3.8 trillion of annual spending in the US. They also found the highest levels of engagement among women, without elder care responsibilities, in good physical and mental health, with a positive self-perception and those having job security.

Three key findings indicate that employee engagement can be greatly enhanced by simple and cost-efficient efforts, including providing strong training and development opportunities, encouraging work team inclusion, offering customized benefits plans, and promoting a culture of workplace flexibility and supervisor supportiveness. None of these findings came as new revelations to us and we found the absence of life-work balance interesting, but not surprising, given the economic times.

Wise employers will update their assumptions about the generations, based on these findings and will pay particular attention to how they may enhance employee engagement through the quality of the employment experiences they offer.

The full study and the accompanying tool kit are available at www.maturemarketinstitute.com.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or http://www.hermangroup.com. To sign up, visit http://www.HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

TROUBLED BY RISING EMPLOYEE TURNOVER?
Once again, employee retention is becoming a critical issue for corporate executives. If you need help now, call Joyce at 336.210.3548 or email her right away at joyce@hermangroup.com.

DIGITAL ANGEL FOR HIRE
What if there were a person you could contact whenever you needed digital help who wouldn't cost the $90/hour you would typically pay? Available via email and Skype, this English-speaking Wizard of Bits and Bytes will have your website working well in no time and even help you with social media. For more information, email raees@thewebsmith.co or find him on Skype at raeesiqbal94.

AMAZING FOOD SUPPLEMENT NOW AVAILABLE
Joyce could hardly believe her eyes when she saw her husband's lab results. Her husband, who had recovered from colon cancer had been in chemo for six months, but after that he wasn't getting better. On top of that, his CEA (Carcino Embryonic Antigen) Marker has jumped to 8.5, a cause for concern and more tests. Joyce asked the doctor for 30 days to see what she could do without more tests and treatment. One month to the day later, his CEA was at 4.8; one month after that, it was 4.3 and now six months later, it is 3.8 (copies of all lab results available upon request). And the only thing he did differently was to take a miraculous new food supplement. Somehow, it normalizes body function by bringing energy to the cells. It has been found to lower cholesterol and blood pressure, and even reduce blood sugar to normal levels. For more information, call Carol at 336.210.3548 or email her at carol@hermangroup.com.

To read this Herman Trend Alert on the web: http:// www.hermangroup.com/alert/archive_5-25-2016.html.


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