This Week's Herman Trend Alert Talent Production and Attraction in 2015

The Herman Trend Alert April 7, 2010 Money is King in 2010 and Beyond? The recent prolonged economic downturn has shifted consumer values---for both external and internal customers. In a drastic change from its 2008 findings, Colloquy's 2010 Retail Loyalty Index found that low prices have replaced customer service as the top driver of customer loyalty. Not surprisingly, lowest-priced Walmart emerged as the dominant retailer in many categories---reflecting a reality of the Great Recession. Costco, known for great service and the dominant 2008-index retailer, had the highest customer loyalty ratings in three out of five of the Mass Merchant regional categories. Regionally in the Grocery Sector, Kroger in the Midwest, Publix in the Southeast, and H-E-B in the Southwest all bested Walmart. These chains offer low prices and higher levels of customer service. (From experience, we can tell you that H-E-B is simply the best-run supermarket chain with the highest levels of customer service we have encountered anywhere; their long employee tenure and high employee engagement are the reasons.) For a complete analysis of COLLOQUY's latest study, download their white paper titled "RetailTALK: What Price Loyalty?" at www.colloquy.com/files/2010-COLLOQUY-RetailTalk-White-Paper.pdf. In other survey results released recently by Accountemps, 46 percent of CFOs surveyed said "bonuses were the most effective way to acknowledge a job well done; only 21 said time off was the best way. Other types of rewards deemed popular were departmental gatherings (15 percent) and tickets to events (4 percent). "When resources are limited, rewarding staff with extra time off . . . or a department celebration. . ., can help boost spirits and motivate teams," said Max Messmer, chairman of Accountemps. (Better yet, we suggest when financial resources are not available, ask employees for their best no-cost ideas. We have seen some amazing results from this facilitation.) We suspect these same attitudes are present around the world. When money is tight, cash is king. As economies slowly recover, we expect to see a shift back to the importance of customer service and time off for external and internal customers respectively. However, as you read in last week's Herman Trend Alert, we expect India, Brazil, and Costa Rica to lead the way. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Email info@EmployerOfChoice.com for more information. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. EMPLOYERS AND JOBSEEKERS: MARK YOUR CALENDARS Advertise at or attend VetJobs Virtual Career Fairs. VetJobs, the top veterans' job board, and PSI, the premier diversity job fair producer, are teaming up to launch these VeteransCONNECT events. Early employer registration is now open with employer loading by February 15th. Candidate loading begins March 1st. They anticipate 25-30 employers and have an attendee goal of 2,000 skilled jobseekers. Promoted extensively, early registration for this event begins is open NOW. To register or request additional information, please contact VetJobs at 877-838-5627 or e-mail info@vetjobs.com; they will forward an electronic flyer right away. Employers: Mention the Herman Trend Alert to receive a Bonus. CALCULATE THE HIGH COST OF YOUR EMPLOYEE TURNOVER With our Bliss-Gately tool, you can calculate the many hard and soft costs, down to the last penny. Great for justifying your investments in retention! At only $249/computer or $999 for a 6-site license, it is a real bargain! Visit http://www.hermangroup.com/store/software.html to order yours today! Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. 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