This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert April 8, 1998: Marketing Goes Internal While labor shortages are driving employers to "get creative" about recruiting, it’s also prompting some to recognize the importance of retaining their good, qualified workers. Some enlightened employers have established whole departments to take care of the firm’s internal customers, the employees. Some companies have constituted cross-functional teams to look at the problem and suggest solutions. Others conduct on-going surveys of their valued human resources to discover what’s working and what’s not. Still other companies have established new the position of Director of Internal Marketing. Internal marketers are often the communications links between top management and front line people. Unless the chief executive is constantly working to maintain an open channel of communication, that liaison can be invaluable in providing the feedback that the CEO needs. If the company is constantly turning over people, it will not be able to grow. Internal marketing allows the top brass to keep its fingers on the pulse of the rank and file of the organization. It can also function as an early warning system when a dangerous situation has the potential to arise. No matter what label you use, organizations will begin to recognize the importance of staying in touch with employees’ wants and needs. It will be vital to future success. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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