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The Herman Trend Alert May 18, 2005 The Internet Job Search Mismatch How will you cope with growing competition for top talent? Workforce turbulence will make the late 1990s seem like child's play. Retention is now critical. Learn how to make the business case for HR investment and much more. www.employeeretentionspecialist.com Next session June 22-24, Greensboro Herman Trend Alert: The Internet Job Search Mismatch May 18, 2005 Several trends point to increased use of the Internet in both job search and recruiting. However, current indicators suggest that there is a disconnect that substantially inhibits the process. Forrester Research reports that nearly half of all marketers plan to decrease spending in traditional advertising channels like magazines, direct mail, and newspapers, to earmark all those dollars for online ad spending this year. Forrester projects total US online advertising and marketing spending to reach $14.7 Billion in 2005, a 23 percent increase over 2004. Online marketing and advertising will represent 8 percent of advertising spending in 2010. There is substantial growth in Internet advertising of all kinds, including employment. WEDDLE's is a publishing, consulting, and training firm, dedicated to helping people and organizations maximize their success in recruiting, retention, job search, and career self- management. The firm polled over 3,900 human resource personnel and recruiters in the first three months of 2005. Many respondents are making a sizable investment in online sourcing efforts. Over half are spending 11 to 30 percent of their recruiting budgets online. No less important, they have very strong opinions about where best to post their jobs to find the best candidates: 84 percent said niche sites provide access to the best talent! Only eleven percent gave the nod to general purpose recruitment sites. For more about these survey findings, visit www.weddles.com. More than 60 percent of employers now hire more than one-quarter of their new employees from Internet job sites. Still, eleven percent never post a job online, essentially ignoring the 166 million Americans who use the Internet. These employers also miss the opportunity to hire qualified workers from abroad. And 13 percent of employers post openings on only a single job board. Since no single job board can meet every requirement, their results are often disappointing. The single job board approach does not seem to work. Today, people are looking for jobs online more aggressively than employers are using the technology to find qualified candidates. This balance will change in the months to come, as employers become more efficient with their recruitment advertising budgets. © Copyright 1998-2008 by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." DON'T GAMBLE WITH YOUR COMPANY'S FUTURE Many jobs have been open for months or even years, because some skilled workers have become impossible to find. Join us in Las Vegas and learn the low- and no-cost solutions to this workforce crisis. Help your company recruit and retain the talent it must have to survive. Recertification credit from HRCI. Next Employee Retention Specialist(TM) Program: September 9-10. Call Carol at 336-282-9370 or visit http://www.employeeretentionspecialist.com. LOOKING FOR A DYNAMIC KEYNOTE SPEAKER TO INSPIRE YOUR PEOPLE? Joyce Gioia (joy-yah) is an inspirational futurist who freely shares her knowledge and expertise about talent engagement and retention with business executives around the globe. Her understandings and insights will inform and fascinate you. For more information, call Carol McKinney at 336-282-9370 or visit the web site at http://www.hermangroup.com/joyce.html for more information on Joyce's calendar and her topics. WANT TO BE RECOGNIZED AS AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We can offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. We've helped others; let us help you. Call Joyce at 336-210-3548 to schedule a no-obligation conference call. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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