This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert May 20, 1998: Older Workers—An Untapped Resource As the labor shortages intensify even more, we will see older persons being attracted back to the job market in record numbers. Although the larger corporations, e.g., McDonalds and American Express, have long recognized the value of attracting older workers as employees, most small to medium-size companies overlook this potential resource . . . when, in fact, older workers may be more comfortable in the smaller organizations that have more of a family feeling. Many older persons today retire from their careers but do not want to stop working altogether. They remember the phrase, "Retire and die," and dying is not for them. They feel good, have energy, and want to continue being productive. Hiring older persons has other benefits, too. Having lived longer, they often have a kind of wisdom that we, younger folks, don’t possess, not to mention experience, knowledge & skills. It’s often more cost-effective to hire older workers, because you don’t have to worry about turnover. Older workers have a commitment to the work ethic. They are usually punctual, have low absenteeism, and are interested in doing the job well. They can provide role models for younger workers, frequently possessing good people skills. Statistically, they even have fewer on-the-job accidents. While it’s true that employers will need to make sure these older workers "fit into" the prevailing corporate culture, older workers can provide valuable services on a part time or temporary basis. As a group, they’re very reliable and take their jobs seriously. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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