This Week's Herman Trend Alert Women---Expanding their Sphere of Influence

The Herman Trend Alert May 21, 2008 Secondhand Smoke Injures Heart Cells Whether you live in the United States, Brazil, or China, study after study has documented the negative effects of smoking; a just-published study in the Journal of the American College of Cardiology (JACC) documents the seemingly permanent adverse effects of secondhand smoke. For a while, we have known that the children of smokers are one-third more likely to develop serious lung disease. (In high school, Joyce was the victim of her mother's secondhand smoke.) However, this recent study confirms "brief exposure to secondhand smoking increases the risk of vascular [fluid carrying systems in the body] disease and [should be] a major public health concern". The increased risk of heart disease is significant. The study followed a group of healthy nonsmokers (average age of 30.3 years) who were exposed to 30 minutes of secondhand smoke on two separate days. The levels of smoke were gauged at the same levels commonly observed in passive smokers. For the non-secondhand smoke environment, researchers simply used smoke-free air. Measurements were taken before exposure (baseline), immediately after (0 hour), and at one hour, 2.5 hours, and 24 hours after. Findings were startling. Only a 30-minute exposure to secondhand smoke resulted in indications of heart cell damage and decreased blood flow. Twenty-four hours following exposure, though normal blood flow resumed, there was continuing evidence of heart cell damage. Our forecast: all insurance companies will begin to ask prospective policyholders if any member of the family is a smoker. (Some already do.) There will be greater discrimination against smokers and their families. Hopefully, more smokers will be encouraged to quit, based on research like this study. In addition, wise employers will extend their wellness programs to the families of employees to eliminate this risk for their workers. In the short term, there will be an opportunity for marketers to capitalize on this addiction by offering "smoking vacations" and other social opportunities for smokers to be with other smokers in an inclusive environment. More countries around the world will choose to isolate smokers. Special thanks to Ernie Clevenger who publishes MyHealthGuide, one of my sources for staying up-to-date on development in medicine. (www.MyHealthGuide.com). © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." EMPLOYERS AND JOBSEEKERS: MARK YOUR CALENDARS Advertise at or attend VetJobs Virtual Career Fairs. VetJobs, the top veterans' job board, and PSI, the premier diversity job fair producer, are teaming up to launch these VeteransCONNECT events. Employer registration is now open with loading by February 15th. Candidate loading begins March 1st. Expect 25-30 employers and an attendee goal of 2,000 skilled jobseekers. Promoted extensively, early registration begins NOW. To register or request additional information, contact VetJobs at 877-838-5627 or email info@vetjobs.com; Employers: Mention the Herman Trend Alert to receive a Bonus. LOOKING FOR A UNIQUE VALENTINE’S GIFT? Give the gift of leadership advice in our weekly Lessons in Leadership to help your supervisors and managers remind your leaders about what’s really important The 52-week subscription is only $47, a bargain when you think about the savings to your organization in reduced turnover. Quantity discounts available by emailing Joyce at joyce@hermangroup.com. http://www.hermangroup.com/store/subscription_all.html#3 Order today! PREVENT EMPLOYEE TURNOVER IN 2012 Yes, you can prevent costly employee turnover, when you train your supervisors, managers, and executives. They will learn dozens of low and no-cost strategies and tactics that they can implement right away. We have an impressive track record and stand ready to help you. Call Carl at 336-210-3547 for a no-obligation conference call. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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