This Week's Herman Trend Alert Women---Expanding their Sphere of Influence

The Herman Trend Alert May 27, 2009 "Crowdcruiting"---Doing More with Less With reduced recruiting staff and diminished finances, companies will need to be as efficient as possible. One of the gurus of recruiting, Peter Weddle has coined the term "Crowdcruiting", which suggests drawing on under-utilized employer resources as an alternative to burning out current recruiting staffs. These tactics include asking the employees to help with recruiting and tapping into the candidate management system or the file for individuals with qualified resumes. These ideas would seem to be nothing new, but Weddle intelligently takes the concepts a few steps farther. Although hiring managers consistently rate new hires generated from employee referral programs as "the best", most organizations do not optimize these programs. Weddle further suggests organizing employees into referral channels and assigning an internal champion to support participation within each channel. This tactic engages each occupational or divisional group with a sense of ownership in the recruiting process and a stake in their future team members. Second, specifically target the talent you want. Request that employees think beyond their family and friends and identify the best talent their field. Third, create an area on your intranet to post the names of these individuals, "solicit input on their capabilities and personality from other employees, and identify potential contacts with them". Next, give your employees training in recruiting. Make sure everyone knows the organization's value proposition for the position and can articulate why they decided to work there. By providing this structure and guidance, organizations can transform their employee referral programs from their typically arbitrary and reactive approaches, to proactive ones by encouraging individuals to connect with the prospects you've targeted. Weddle's method for tapping the candidate management system database suggests converting the candidate database from a stack of stagnant resumes into a dynamic "candidate referral program". Typically, when they have new openings, recruiters perform a cursory search of the candidate database, but expend little energy to build strong relationships with them. These prospects may also be engaged to provide referrals. Crowdcruiting transforms the acquisition of talent from an HR activity into "everybody's business". This initiative is one strategy wise employers will embrace to drive more to their bottom line. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." EMPLOYERS AND JOBSEEKERS: MARK YOUR CALENDARS Advertise at or attend VetJobs Virtual Career Fairs. VetJobs, the top veterans' job board, and PSI, the premier diversity job fair producer, are teaming up to launch these VeteransCONNECT events. Employer registration is now open with loading by February 15th. Candidate loading begins March 1st. Expect 25-30 employers and an attendee goal of 2,000 skilled jobseekers. Promoted extensively, early registration begins NOW. To register or request additional information, contact VetJobs at 877-838-5627 or email info@vetjobs.com; Employers: Mention the Herman Trend Alert to receive a Bonus. LOOKING FOR A UNIQUE VALENTINE’S GIFT? Give the gift of leadership advice in our weekly Lessons in Leadership to help your supervisors and managers remind your leaders about what’s really important The 52-week subscription is only $47, a bargain when you think about the savings to your organization in reduced turnover. Quantity discounts available by emailing Joyce at joyce@hermangroup.com. http://www.hermangroup.com/store/subscription_all.html#3 Order today! PREVENT EMPLOYEE TURNOVER IN 2012 Yes, you can prevent costly employee turnover, when you train your supervisors, managers, and executives. They will learn dozens of low and no-cost strategies and tactics that they can implement right away. We have an impressive track record and stand ready to help you. Call Carl at 336-210-3547 for a no-obligation conference call. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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