This Week's Herman Trend Alert The Consequences of Virtual Meetings

The Herman Trend Alert May 27, 2009 "Crowdcruiting"---Doing More with Less With reduced recruiting staff and diminished finances, companies will need to be as efficient as possible. One of the gurus of recruiting, Peter Weddle has coined the term "Crowdcruiting", which suggests drawing on under-utilized employer resources as an alternative to burning out current recruiting staffs. These tactics include asking the employees to help with recruiting and tapping into the candidate management system or the file for individuals with qualified resumes. These ideas would seem to be nothing new, but Weddle intelligently takes the concepts a few steps farther. Although hiring managers consistently rate new hires generated from employee referral programs as "the best", most organizations do not optimize these programs. Weddle further suggests organizing employees into referral channels and assigning an internal champion to support participation within each channel. This tactic engages each occupational or divisional group with a sense of ownership in the recruiting process and a stake in their future team members. Second, specifically target the talent you want. Request that employees think beyond their family and friends and identify the best talent their field. Third, create an area on your intranet to post the names of these individuals, "solicit input on their capabilities and personality from other employees, and identify potential contacts with them". Next, give your employees training in recruiting. Make sure everyone knows the organization's value proposition for the position and can articulate why they decided to work there. By providing this structure and guidance, organizations can transform their employee referral programs from their typically arbitrary and reactive approaches, to proactive ones by encouraging individuals to connect with the prospects you've targeted. Weddle's method for tapping the candidate management system database suggests converting the candidate database from a stack of stagnant resumes into a dynamic "candidate referral program". Typically, when they have new openings, recruiters perform a cursory search of the candidate database, but expend little energy to build strong relationships with them. These prospects may also be engaged to provide referrals. Crowdcruiting transforms the acquisition of talent from an HR activity into "everybody's business". This initiative is one strategy wise employers will embrace to drive more to their bottom line. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." BACK BY POPULAR DEMAND: RETENTION SPECIALIST PROGRAM A growing number of people have expressed an interest in attending our Employee Retention Specialist Certificate Program. We'd like to schedule on that's convenient for those who want to attend, but need your feedback to do so. Please place RETENTION SPECIALIST in the subject line and Joyce will personally call you back to schedule the workshop. Or you can call Joyce directly at 336-210-3548 (PDT this and next week). BUSINESS IS PICKING UP Most employers are unprepared. The recovery will bring a new set of challenges for employers that have been in prolonged contracted mode. They will need more skilled workers or will need now to begin to upskill their current staffs. But organizations can not engage in Strategic Workforce Planning, when they don't know how. That's where The Herman Group can help. We can help you with your "People Review"----large or small---so that you will know who you will need and when you will need them. . . and we can also guide you to the best sources for the people you will need. For more information, call Joyce at 336-210-3548 or e-mail joyce@hermangroup.com. FIND OUT WHAT YOUR EMPLOYEES REALLY THINK AND FEEL Discover what’s really going on in the hearts and minds of your employees. Our InnerViews interviewing service uses SPHRs and PHRs, certified human resource professionals to probe for the information you really need to know. Exit and Stay Interviews, as well as Why-Didn't-You-Take-Our-Offer Interviews. Call Rosalie Catalano at 937-416-7066, or read more at: http://www.hermangroup.com/retentionconnection/exit_interviews.html. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. 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