This Week's Herman Trend Alert Cyberbullying---a Growing Problem

The Herman Trend Alert May 27, 2009 "Crowdcruiting"---Doing More with Less With reduced recruiting staff and diminished finances, companies will need to be as efficient as possible. One of the gurus of recruiting, Peter Weddle has coined the term "Crowdcruiting", which suggests drawing on under-utilized employer resources as an alternative to burning out current recruiting staffs. These tactics include asking the employees to help with recruiting and tapping into the candidate management system or the file for individuals with qualified resumes. These ideas would seem to be nothing new, but Weddle intelligently takes the concepts a few steps farther. Although hiring managers consistently rate new hires generated from employee referral programs as "the best", most organizations do not optimize these programs. Weddle further suggests organizing employees into referral channels and assigning an internal champion to support participation within each channel. This tactic engages each occupational or divisional group with a sense of ownership in the recruiting process and a stake in their future team members. Second, specifically target the talent you want. Request that employees think beyond their family and friends and identify the best talent their field. Third, create an area on your intranet to post the names of these individuals, "solicit input on their capabilities and personality from other employees, and identify potential contacts with them". Next, give your employees training in recruiting. Make sure everyone knows the organization's value proposition for the position and can articulate why they decided to work there. By providing this structure and guidance, organizations can transform their employee referral programs from their typically arbitrary and reactive approaches, to proactive ones by encouraging individuals to connect with the prospects you've targeted. Weddle's method for tapping the candidate management system database suggests converting the candidate database from a stack of stagnant resumes into a dynamic "candidate referral program". Typically, when they have new openings, recruiters perform a cursory search of the candidate database, but expend little energy to build strong relationships with them. These prospects may also be engaged to provide referrals. Crowdcruiting transforms the acquisition of talent from an HR activity into "everybody's business". This initiative is one strategy wise employers will embrace to drive more to their bottom line. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." DISCOVER WHAT’S REALLY GOING ON... in the hearts and minds of your employees. Our InnerViews interviewing service uses SPHRs and PHRs, certified human resource professionals to probe for the information you really need to know. Exit and Stay Interviews, as well as Why-Didn't-You-Take-Our-Offer Interviews. Call Rosalie Catalano at 937-416-7066, or read more at: http://www.hermangroup.com/retentionconnection/exit_interviews.html. MOM ALWAYS TAUGHT IT WAS GOOD TO SHARE You have probably subscribed to The Herman Trend Alert for a while now and you know how valuable it is to you. Why not suggest that your friends sign up at http://www.hermantrendalert.com? Join the thousands who subscribe in 87 countries around the globe. Are there particular topics you'd like to see covered? Let us know and we will research "The Future of. . .". And let us know how else we may serve you? E-mail: joyce@hermangroup.com. YOUR EMPLOYEES NEED THEIR LEADERS MORE THAN EVER Help your leaders to excel. Thousands have used our weekly Lessons in Leadership to help their supervisors and managers remember how to hold onto top talent. The 52-week subscription is only $47, a bargain when you think about the savings to your organization in reduced turnover. Quantity discounts available by emailing Carol at carol@hermangroup.com. Order today at: http://www.hermangroup.com/store/subscription_all.html#3. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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