This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert May 31, 2011 Vacationing and Living Afloat Just in time for summer vacations, Forever Resorts, a worldwide collection of destinations providing hospitality services, introduced its new ?floatels? on Lake Mead in Nevada. Though the company is calling it a ?brand-new accommodation experience?, it has offered smaller luxury houseboats rentals in selected recreational areas for years. The difference is that these houseboats feature multiple living spaces and will stay moored at the National Recreation Area’s Echo Bay Marina. Advertised as an ideal choice for families, multi-generational groups, gatherings of friends or couples seeking lake accommodations, Floatels, provide travelers with an inexpensive introduction to the houseboating experience. Each 67-foot Floatel is climate controlled and includes a spacious living area, fully equipped kitchen, four bedrooms and a sleeper sofa (sleeps 10), TV/DVD player, outdoor grill and a sundeck featuring a hot tub. Introductory prices for rentals start at USD$190 per night for four passengers. The interior appears to be similar to a Recreational Vehicle (RV) on the water, only wider. (RVs are about 108? wide, because that is about the limit for fitting in a traffic lane to travel most roads in the United States.) Find more information at http://foreverresorts.com/. Vacations afloat have been available in locations throughout the world for a while, including the Ambassador Floating Hotel in Tucumcari and the floating eco lodge in Uakari, both in the Amazon region of Brazil. Brazil is also building floating hotels to accommodate its visitors for the World Cup in 2014. In addition, we found floating hotels in Sweden, Thailand, Canada, and India. The Norwegian company Floatel International Ltd. builds housing for workers on offshore oilrigs. Their two models have been purchased by major oil companies. Responding to the burgeoning volun-tourism (combining volunteerism and tourism) market*, the leading edge concept we found in our research came from our friends at the top destination design and engineering firm WATG. Their award-winning design for convertible modular living space may be built anywhere and is amazing. Watch their video at http://vimeo.com/14381252. As previously forecasted, Baby Boomers, seeking new experiences will be attracted to Floatels, just as they are attracted to volun-, eco- and adventure tourism. * Half of affluent travelers are interested in voluntourism. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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