This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert May 5, 1999 ...Keeping you up to date on workforce and workplace issues 241 days until January 1, 2000 Trend Alert is now received by subscribers in over 25 countries. The Annual Freshman Poll at the University of California at Los Angeles makes excellent reading if you want some idea of how behaviors and lifestyles are changing. It's been conducted every year since 1966. This year's poll found that 82.5 percent of new freshman are using the Internet for research or homework. About two thirds use electronic mail. Colleges and universities are re-wiring their entire campuses, including all dormitories, to give students access to the school's main frame computers, networks, and other cyber-services. Some schools, like Wake Forest University in Winston-Salem, North Carolina, are providing incoming freshmen with laptop computers. High school and middle school students are making increasing use of the internet, as well. When they go to college, they'll already be well-attuned to using this technology. As funding becomes available, we'll see stronger use of computers at the elementary school and preschool levels, as well. Dropping prices and increased access for multiple users is supporting greater use of computers at home--by the young students who will soon populate our colleges and universities . . . and our workplaces. Project this increased computer usage--and comfort--to the workplace of today and tomorrow and you can see the changes ahead. On-line research, database management, shopping, and communication will be natural^×even more so than today. Electronic mail will dramatically increase worker effectiveness . . . and expectations. Round-the-clock and round-the-world communication will intensify, enhanced by real-time translation software that will neutralize language barriers. The nature of work will change. Reliance on postal and courier services will diminish, as will the use of telephone voice communication (and we're not even addressing internet telephony in this Trend Alert). Is your business ready for these computer-comfortable people, as customers, employees, contract workers, and suppliers? What about the other organizations with whom you do business? Watch your outgoing and incoming mail. What do you see that can be, may be, should be, must be converted to electronic communication? This shift is already underway and will intensify faster than you think. Thanks to Wally Bock for calling our attention to the UCLA Study. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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