This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert May 9, 2007 Higher Education and Employment 2017 The following material is an excerpt from a 1200-word essay provided to the National Association of Colleges and Employers (NACE). We were asked to provide a scenario for higher education and graduates’ employment prospects for ten years from now. The full essay will be posted on the NACE web site after their annual conference in early June. Enjoy! The year is 2017. Virtual worlds engage students early. Employers have established major installations in Second Life and other virtual worlds where the students can work for the employer any hour of the day or night at the organization’s office or hospital. The students love the reality of the game and the employers enjoy being able to “teach” the students their cultures---effortlessly. Mentors play a substantial role in growth. Now, beginning in ninth grade, students are paired with full-time employees. When, after college graduation, a mentee chooses to come to work for the employer, the mentor receives a substantial financial gift; most employers are paying $5000 to $10,000, because the companies discovered long ago that these mentored young people have a better track record with their firms. Colleges and universities have found efficiency in numbers. Ten years ago in 2007, we saw the beginning of this trend on the part of colleges and universities to work together to capitalize on advancing technologies and eliminate duplication of efforts. At this point in time, they have created consortia in a wide variety of areas, from forming buying groups to holding career fairs, and even working together on common projects like building national databases of internships and other career resources. Alumni play a greater role. College alumni working for large organizations converge on campus to recruit the best and the brightest beginning with their freshmen years. The goal is to attract this top talent to work for their employers. Recruiting alumni will use personal music programming and pod casts, as well as other media (not yet invented in 2007) to win over the hearts and minds of tomorrow’s students. College-employer partnerships thrive. Employers sponsor summer programs for high school students and pay for college in an effort to win over top talent. Students identified early, sometimes feel like they are riding magic carpets that allow them to explore their field(s) of interest, while receiving valuable guidance and financial support. It’s not happening yet, but some employers are even discussing working with fifth grade teachers to identify the most promising students and gain a competitive edge. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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