This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert June 10, 1998: What Workers are Looking For In a recent poll conducted by the American Management Association, secretaries reported their top pet peeves were bosses who: lie, don't give clear instructions, don't tell their whereabouts, and take credit for the secretary's ideas. The results of this study are reflective of trends in employee attitudes—among all employees—we’re seeing emerge in today’s workplace. In study after study, we see a new focus on honesty, ethics, integrity, and feeling good about the values their employers stand for. When that integrity is called into question, the organization becomes vulnerable to turnover. Second, we know that employees are demanding the support that they need to get the job done, and that support includes "clear instructions" and agreed-upon expectations. They also want abundant information. They want to know about the company’s focus, success, and opportunities for improvement—particularly in areas where they can make a positive difference. People want to be involved. Finally, people want credit for their efforts, ideas, input. They want to feel like they are contributing to the success of the organization and be recognized for their contributions. This recognition is an integral part of what employees are calling "meaningful work." Organizations who pay attention to the wants, needs, values, and attitudes of their employees will have a much easier time attracting, optimizing, and retaining good employees. Astute employers will be more sensitive to these issues, as the competition for competent workers intensifies. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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