This Week's Herman Trend Alert

Cut the Fat to Lose More Weight

  The Herman Trend Alert

June 16, 2010

Mixed Outlook for College Grads

While for some of the 2.2 million college-age graduates in the class of 2010, it's a terrible time to be looking for a job, others have companies chasing them. The Great Recession has forced many grads to be "boomerang kids", until they can find a job. Often when they do find jobs, they are low-paying, part-time positions outside their fields of study.

Though recent college grads are not ideal job candidates, those with certain specialized degrees are in high demand in some cities, notably Cincinnati, and they’re commanding surprisingly high starting salaries. With the 10.2 percent unemployment in that Metro Area and the thousands of out-of-work professionals looking for jobs, it is curious.

A recent survey of the 1,400 member companies in the Employers Resource Association (ERA), a Cincinnati-based HR services and consulting consortium revealed some fascinating statistics about average starting salaries was for recent college graduates.

As usual, engineering and technical students will earn the most. Of the top ten best-paying fields for students with bachelor's degrees, eight were in engineering and the sciences, with starting salaries ranging from $48,000 to $54,333. Many of these engineering and science jobs are highly skilled positions requiring training. Employers are willing to pay for graduates' specialized knowledge.

The bachelor-degreed graduates commanding the highest starting salaries in Greater Cincinnati are chemical engineering ($54,333), public relations ($54,000), software engineering ($53,964), electrical engineering ($51,266), and construction science ($51,000). Reinforcing these results was a recent report from the National Association of Colleges and Employers in which eight of the ten top-paying majors are in engineering.

By contrast, the graduates commanding the lowest starting salaries are criminal justice and corrections ($26,000), liberal arts and sciences ($29,970), English ($30,470), psychology ($33,500) and communications ($36,079).

Also recently, released its list of the most desirable degrees:

  • Healthcare (Nursing, Pharmacy, Medical Technician, and Physical Therapy)
  • Business Administration (Business, Business Administration, and Business Administrative Support)
  • Computer Science (Computer Science, Technical Information Technology and Systems)
  • Accounting/Finance
  • Engineering (Biomedical Engineering, Civil Engineering, Electrical Engineering, Mechanical Engineering, Network Engineering and Administration, and Programming and Software Engineering)
  • Marketing

Other data from the ERA study reflected that employers are paying the most for specialized degrees. Expect this payment for specialization to continue and the move towards specialization in all fields to intensify.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3547 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

To find the translation for Tikkun Olam for last week's Herman Trend Alert, I went to Google Translate. Not surprisingly, it was not a great translation. Actually Tikkun Olam means "repairing the world". Special thanks to reader Jeff Rothman for this information. JLG

On March 1st, Joyce graduated from Clint Arthur's Celebrity Launchpad. Since then, she has made twenty-one appearances on local television stations, including Fox San Diego and CBS Las Vegas. In a couple of weeks, Joyce will start a new TV Media Tour with her new segment: How Soon Will You Be Replaced By a Robot? (coming soon to a television station near you) You can see most Joyce's appearances on her travel website at You can do it, too! If you sign up for Celebrity Launchpad, you will qualify for a free coaching session from Joyce in your chosen area. Launchpad's are held monthly, but space is limited. For more information, call Joyce at 336.210.3548.

Look no further than A fraction of the cost you will pay for domestic hosting. For more information, email Expect to be surprised and pleased.

Both Joyce Gioia (our author) and her husband have benefited from taking micronized purple rice. Joyce's husband, a cancer survivor, is in better health today than before he was diagnosed with Stage 3B colon cancer. He has seen his Stage 2 KIdney Disease improve significantly---his doctor just dismissed him for six months and his cancer marker (CEA) lab tests show the lowest in his life at 3.8 (5.0 and under is considered normal; labs available upon request). Joyce has personally experienced hair regrowth and the fading of spider veins, along with improved energy and other health benefits. To learn more about this remarkable supplement, call Joyce at 336.210.3548 or email her at

To read this Herman Trend Alert on the web: http://

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 87 countries, including other websites and printed periodicals. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service. Click here to sign up for the Herman Trend Alert.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home · About · Products · Resources · Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3547
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.