This Week's Herman Trend Alert

Industries in Desperate
Need of Skilled Employees

 

  The Herman Trend Alert

June 19, 2002

The Purchasing Reluctance Cycle

If you expect it, it will happen. It's called expectancy theory. Humans respond to stimuli from credible outside sources and behave accordingly. The stimuli are usually more emotional than logical, but can seem logical enough that we believe that maybe there's something to the possibility.

We've seen all sorts of examples of expectancy theory throughout history. And we've seen how one person's behavior or attitude can affect many others. A classic example of this situation is the fellow standing on the city street corner looking up. Someone else comes along, sees the man looking up at something-he doesn't know what-and also looks up. A third person, seeing them both, also looks up to see what's so interesting. Before long a crowd has gathered, yet no one really has any idea what they're looking at. The first man could even walk away now and leave a group of people staring into the sky. Behavior is contagious.

Have you noticed how others smile when you do? When you're cheerful, others pick up on your mood and their attitude is affected. Conversely, when you are glum, that attitude is also infectious.

This expectancy theory is actively influencing our economy today-in the United States and in other countries. In our research, and in our talking with people in many walks of life, we have sensed a common reluctance to take action in making capital investments. Business leaders acknowledge that the economy is improving; they are encouraged by the statistics they see. However, because of stock market fluctuations, uncertain international political news, and a general reluctance among their customers, many business leaders are hesitant to commit to purchases. Because they are not committing to purchasing, their suppliers are hesitant to make buying or growth decisions.

To break out of this expectancy and shared attitude cycle, some companies must begin placing more firm orders with their suppliers. As inventories continue to shrink from consumer spending, manufacturers and distributors will be re-energized. Purchases of services such as computer upgrades, consulting, training, and employee relocation will also stimulate the market and break the reluctance cycle.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3547 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

MIRACLE FOOD SUPPLEMENT NOW AVAILABLE
Joyce could hardly believe her eyes when she saw his latest lab results. Her husband, who had been diagnosed with Stage 2 Kidney Disease, due to decades on lithium, now has totally normal kidney function (copies of both sets of lab results available upon request). And the only thing he did differently was to take a miraculous new food supplement. Somehow, it normalizes body function by bringing energy to the cells. It has been found to lower cholesterol and blood pressure, and even reduce blood sugar to normal levels. For more information, call Naturopathic Physician Dr. Tianna Conte at 914.205.4969 or email her at DrTianna@gmail.com.

OUR OWN AUTHOR JOYCE GIOIA WILL SPEAK AT MINITRENDS 2014
Join Joyce and our friends at TFI's 3rd annual conference "MiniTrends 2014: Insight, Innovation & Strategy" on Sept. 26 in Austin, TX! Keynotes include world-renowned Futurist David P. Snyder and Bazaarvoice founder Brett Hurt. Turbo-charge your company's success by implementing MiniTrends methodology. Network, learn, and trade ideas. Use Code Herman2014 to SAVE 20% off fee. Sponsorship inquiries welcome. Visit www.minitrends.com/minitrends-2014.

LOOKING FOR A DYNAMIC SPEAKER FOR YOUR BOARD OR ASSOCIATION MEETING?
Our Herman Trend Alert author, Joyce Gioia, is a popular speaker for a wide variety of different groups. For more information about Joyce and a sampling of the topics Joyce can cover, visit http://www.hermangroup.com/joyce.html or call Carol at 336.210.3548. To read this Herman Trend Alert on the web: http:// www.hermangroup.com/alert/archive_8-20-2014.html


Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 subscribers in 87 countries, including other websites and printed periodicals. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service. Click here to sign up for the Herman Trend Alert.


Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts

                                                                                                                                                                                                                                                                                                                                                                         


[ Home About Products Resources Media ]

 

7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3547
Toll Free in US & Canada: 800-227-3566
E-mail: info@hermangroup.com


  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.