This Week's Herman Trend Alert The Near-term Future of Global Travel

The Herman Trend Alert June 27, 2007 Going Green Happily for the health of planet earth, the United States is becoming more aware of the need to protect the environment. We are constructing more green hotels, more green office buildings, and even green car assembly plants. Thanks to enlightened hotelier Dennis Quaintance, the town of Greensboro, North Carolina, will soon have its first green hotel. The 147-room, eight-story Proximity Hotel is a $2.6 Million project that will incorporate many features valued by a standards program called LEED (Leadership in Energy and Environmental Design). Expected to be open in early fall, the Proximity will be one of the first hotels to receive the LEED Gold Certification by the U.S. Green Building Council, the organization that administers the LEED program. Featured in the June issue of Travel & Leisure magazine, the state-of-the-art hotel features reduced water consumption, solar panels on the roof, motion sensors on lights, and low-flow fixtures. Says Quaintance, "Going green is a way to prevent buildings from quickly becoming obsolete". Subaru of America Inc. has recently launched a new advertising campaign touting their new assembly plant in Lafayette, Indiana as "environmentally friendly". According to their hometown Journal & Courier, the campaign says "the Japanese-owned factory sent its last load of waste to a landfill three years ago." Their motto is "Eliminate environmental risks of our operations". The plant reuses and recycles everything. The company focuses on the three R's of recycling: Reduce; Reuse; Recycle. The best part---the ideas came from Subaru’s employees. And now for the icing on the cake.... wedding cake, that is. Weddings, too, are becoming green. Grooms and brides are recycling wedding attire, riding in hybrid cars, rather than limousines, and looking for other ways to "go green". Next, for winter weddings, they will be looking for green hotels and other environmentally friendly venues, rather than the large, impersonal catering halls. For summer weddings, anticipate more tents and garden weddings, to enjoy the great outdoors. As the more environmentally conscious generations (X and Y) take over, expect more examples of "going green" in every aspect of our lives.... a welcome development. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." ARE YOU READY FOR THE RECOVERY? Most employers are unprepared. The recovery next year will bring a new set of challenges for employers that have been in prolonged contracted mode. They will need more skilled workers or will need now to begin to upskill their current staffs. But organizations can not engage in Strategic Workforce Planning, when they don't know how. That's where The Herman Group can help. We can help you with your "People Review"----large or small---so that you will know who you will need and when you will need them. . . and we can also guide you to the best sources for the people you will need. For more information, call Joyce at 336.210.3548 or e-mail joyce@hermangroup.com. GOOD SELECTION = BETTER RETENTION If you are not using pre-employment assessments, you are flying without radar---not very smart in today's highly competitive environment. Let us help you better understand your candidates and your employees. In less than 30 minutes, you will know if they can do the job (abilities); their work behaviors, even their personality and attitudes (like integrity & ethics), and those can't be trained. It's very cost effective, too! For more information, contact Joyce at 336-210-3548 or e-mail assessments@hermangroup.com. Validated for many countries and cultures. We offer in-depth help with job descriptions, too! http://www.hermangroup.com/assessments.html IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Now announcing an opportunity in Africa (Ghana). E-mail info@EmployerOfChoice.com for more information. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. 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