This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert July 15, 1998: Balancing Work and Family, More Business Travelers Bring the Kids Along Since 1990, there has been a 61% increase in the number of business-traveling parents who bring their kids along, according to the Travel Industry Association of America. While the increase in the popularity of the Disney destinations of Orlando and Anaheim as convention sites has contributed to this trend, it is certainly not the whole story. We believe that the trends towards valuing quality of life and striking a balance between work and family are strongly involved here. We know that there is a drive among today’s employees to seek a high quality of life. They saw their predecessors living unhappily, sacrificing quality of life for the sake of career growth. Then they saw those same folks injured, sometimes critically, by downsizings, re-engineerings, etc. They have resolved that they will not be victims. We also see a significant trend towards balancing work with family. Yes, they want to get ahead in their careers, but not at the risk of hurting their important relationships with their spouses and children. Corporations, associations, and hotels that recognize these trends ill endear themselves to their markets. Associations that incorporate kids or youth programs will enjoy increased attendance at their conferences. Corporations that offer such programs will find more enthusiastic participation from their employees. Hilton, Holiday Inn, and some other hotel chains already offer assorted kid-friendly programs. Hotels that expand their child-oriented offerings will find that booking conferences will be easier. More enlightened hotels will offer complete age-specific kid programs with an educational component as a value-added to attract large conferences. These programs will involve the children from early morning until bedtime, so that the attendee is free to participate fully in the conference or convention. This concept goes way beyond babysitting services. With these advanced programs, the parents know that the children are being well cared for and learning something in the process. Organizations that capitalize on these shifting attitudes will find themselves bonding more readily with their internal and external customers. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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