This Week's Herman Trend Alert Green Banks Thrive

The Herman Trend Alert July 24, 2002 Family Business Travel A new trend is underway in convention travel. Business executives and professionals attending trade shows and industry conferences are bringing their families along on trips. They rationalize that it's a good learning experience for the kids or that, while they're away on business, they might as well add on a vacation with the family. This movement is driven by an increasing reluctance to be away from family for extended business trips. The events of September 11 have punched the values "reset" button for a lot of people. The desire to combine business with pleasure is intensified by the renewed focus on family. Hotels and conference centers will undergo some significant changes in the way they do business. Watch for destination hotels, particularly "mega-hotels," to offer childcare for small children and educational activities for older children. A number already do. The learning opportunities will ease parents' concerns about taking their kids out of school to join parents on a convention trip. Roll in facilities for convention-linked family activities and some special attractions for children (mini-spas, entertainment, family-friendly restaurants) and you have a fine formula for a family destination conference center. Designers and program specialists will be engaged to make designated areas of the property kid-friendly. Suites may be redesigned-or adjoining rooms remodeled-to create mini-apartments, so kids can sleep on real beds in their own connected rooms instead of on lumpy roll-away cots in a crowded room with their parents. Convention planners will explore ways to make the conference experience more attractive for families. Schedules will allow for family time and some events will be planned specifically for family participation. Spouse programs, on the wane because so many spouses have their own jobs, will expand to family programs. Professional speakers who specialize in youth audiences will be invited to present at major conventions-to the families. Meeting planners may negotiate special family airfares for conventioneers as a stimulus to maintain attendance levels. With the importance of face-to-face involvement at industry conventions, planners would much rather find ways to accommodate families than try to bring people together meaningfully through web- based conferences. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." ANNOUNCING: EMPLOYER OF CHOICE® WORKSHOPS Have you wanted to be recognized as an Employer of Choice®? The first step is to send your champion to The Employer of Choice® Workshop. In Ho Chi Min City, Vietnam (17 and 18 March), Singapore (23 and 24 March), and Accra, Ghana (Week of 29 March), we will hold these two-day learning experiences. We will also hold a workshop in the United States in April. For more information, contact Joyce at 336-210-3548 or email, her: joyce@hermangroup.com. She will refer you to the local sponsor. LOOKING FOR A DYNAMIC KEYNOTE SPEAKER WITH A GLOBAL PERSPECTIVE? You need look no farther. Joyce Gioia (joy-yah) is a sought-after speaker in Asia as well as Europe, and of course the United States. Joyce shares her knowledge and expertise about talent engagement and retention with business executives around the globe. Her understandings and insights will inform and fascinate you. For more information on Joyce's topics, call Carol McKinney at 336-282-9370 or visit the web site at http://www.hermangroup.com/joyce.html. GOOD SELECTION = BETTER RETENTION If you are not using pre-employment assessments, you are flying without radar---not very smart in today's highly competitive environment. Let us help you better understand your candidates and your employees. In less than 30 minutes, you will know if they can do the job (abilities); their work behaviors, even their personality and attitudes (like integrity & ethics), and those can't be trained. It's very cost effective, too! For more information, contact Joyce at 336-210-3548 or e-mail assessments@hermangroup.com. Validated for many countries and cultures. We offer in-depth help with job descriptions, too! http://www.hermangroup.com/assessments.html Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. 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