This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert July 29, 1998: Creative Recruiting Again we see desperate employers innovating in their serious efforts to attract applicants. With unemployment rates under 2% in many communities, competition is tough. Recruiters have to work extra hard to grab the attention of prospective employees. In an earlier Trend Alert we told you how American Express seeks applicants by advertising on the back of grocery store cash register receipts in North Carolina. Now in Ohio, we see hungry employers putting printed sticky-back announcements of job opportunities on car windows. Where? In the high school parking lots during commencement ceremonies! Before long, we’ll see employers advertising in the programs that are distributed at graduation events. We’ve heard some fascinating stories about recruitment strategies during Spring Break activities in Florida and other places around the country. Corporate recruiters are starting to hang out at ski resorts frequented by college students. What’s next? Advertisements in textbooks? Sponsorship of college events? We foresee a potential windfall for cash-strapped colleges and universities. They have something (a "product" called students) wanted by employers (customers) eager to hire young graduates. Watch for value exchange to enable employers to put their name, image, and advantages in front of prospective employees. Many employers are looking for older workers, seeking their maturity, wisdom, and stability. Watch for similar recruiting tactics to be used in the senior communities. What creative approaches do you see? Let us know. E-mail to research@herman.net. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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