This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert July 3, 2002 Spas Proliferating People are stressed and want to be pampered. They seek rejuvenation and relaxation at day spas, destination spas, resort spas, cruise spas, fitness spas, medical spas, brand-name spas. These facilities are found throughout the world-in stand-alone environments, at resorts, and even in business hotels. The International Spa Association reports that the industry has grown rapidly over the past several years. The number of spas in the United States has grown at a rate of 19 percent per year over the past five years. Spa visits in the U.S. increased almost 60 percent between 1997 and 1999, and have continued to increase at similar rates over the past few years. 95 million visits are made to American spas annually, generating $5 billion in revenues (more revenue than ski resorts at $3.1 billion). The customer base has changed radically, shifting from desire for weight loss to the motivation for good health and feeding the soul. As visitors look to add a healthy, relaxing facet to their trips, spa popularity at vacation spots has exploded in recent years. People going to hotels and resorts want to pamper themselves even more. The two concepts of a very nice hotel and an elaborate, full-service spa are coming together in the next generation of vacation or get-away destinations. Leading architects such as Wimberly, Allison, Tong and Goo, renowned for their work in the hotel field, are working on some significant projects now, with more in the planning stages, incorporating high grade hotel and comprehensive spa facilities into the same design. The next question is who will manage these hybrid facilities. One possibility is a new breed of hospitality managers, specially educated and trained to lead operations in multiple areas, with an emphasis on health and wellness. A new endeavor at the University of North Carolina at Greensboro bears watching. A hospital management program has been established under the School of Health and Human Performance, alongside exercise, sports science, and similar offerings. This kind of interconnection, especially with their planned emphasis on Spanish language, could be the next wave of specialized hospitality education. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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