This Week's Herman Trend Alert Talent Production and Attraction in 2015

The Herman Trend Alert July 9, 2008 Access to Healthcare Information Saves Lives Some enterprises are thriving through this period of economic crisis. First, the sales of fuel efficient, mostly small cars are booming. Toyota dealerships have only 15-days inventory of Corollas on their lots. In May, Honda's modest Civic became the number one selling car in the United States. Logistics alternatives to diesel-consuming trucks that are more efficient at moving goods, like railroads, are also doing well. Plus, fed up with increasing delays and cancellations of flights, passengers are choosing rail travel over air. Expect this trend to increase; the US rail lines will borrow experts from Canadian Pacific and Virgin to learn how to deliver extraordinary passenger experiences. Domestic food producers, especially domestic cheese producers are reaping the benefits of the falling dollar. Rapidly rising prices for imported products are prompting customers to look for domestic substitutes. Farmers now find their products in increasingly higher demand. Local amusement parks will also do well in these challenging economic times. The parks are enjoying the benefits of people taking what are called "staycations"---vacation time off taken close-to or at home. Until the economy improves, expect to see increasing numbers of people choosing staycations. The National Sporting Goods Association (NSGA) reported that sales of bicycles, related parts, and accessories was about USD $6 billion in 2007, up from USD $5.8 billion in 2006. In 2008 and beyond, more people around the world will choose this earth-friendly mode of transportation in lieu of automobiles. Another thriving industry category is the entire service industry around prosperity coaching, debt reduction, and financial counseling. "As costs rise faster than salaries, people are looking for relief", said Belinda Fuchs, founder of OwnYourMoney.com. Fuchs is one of a growing group of professionals providing seminars and coaching to help clients "live debt-free and finance their dreams". Our forecast: a growing demand for these services by cash-strapped consumers seeking answers. And of course, no discussion of industries bucking the trend would be complete without mentioning the oil companies and their record profits. However, the country of Brazil is in the best of all positions---its surveyors recently discovered an area off-shore that may be the largest find in 30 years. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Email info@EmployerOfChoice.com for more information. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. EMPLOYERS AND JOBSEEKERS: MARK YOUR CALENDARS Advertise at or attend VetJobs Virtual Career Fairs. VetJobs, the top veterans' job board, and PSI, the premier diversity job fair producer, are teaming up to launch these VeteransCONNECT events. Early employer registration is now open with employer loading by February 15th. Candidate loading begins March 1st. They anticipate 25-30 employers and have an attendee goal of 2,000 skilled jobseekers. Promoted extensively, early registration for this event begins is open NOW. To register or request additional information, please contact VetJobs at 877-838-5627 or e-mail info@vetjobs.com; they will forward an electronic flyer right away. Employers: Mention the Herman Trend Alert to receive a Bonus. CALCULATE THE HIGH COST OF YOUR EMPLOYEE TURNOVER With our Bliss-Gately tool, you can calculate the many hard and soft costs, down to the last penny. Great for justifying your investments in retention! At only $249/computer or $999 for a 6-site license, it is a real bargain! Visit http://www.hermangroup.com/store/software.html to order yours today! Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. 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