This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert August 26, 1998 Business Moving to the Country We’re watching a growing trend for companies to move to suburbs and exurbs (read: rural) to cut costs and seek a better quality of life. There are all sorts of advantages. A primary concern is labor. Unemployment tends to be higher outside core cities; there are more people ready, willing, and eager to work. They’re not necessarily trained to meet the company’s needs, but then neither are many of the workers in the cities. Populations are less dense in the exurban/rural areas, so workforces will be smaller. Since they don’t have to support large employment, the facilities can be smaller. The smaller size tends to mean lower operating costs. These smaller units are able to be more responsive, agile, dynamic—the leading edge flexible power points that so many companies need. The workforce tends to be stable, loyal, and naturally hard-working. Employers have lots of community support. Job- and cash-starved smaller communities are hungry for stable employers. The quality of life tends to be more comfortable in smaller communities, which offer a significant advantage of peace & quiet. Technology provides all the linkages necessary. It’s easy to do business all over the world from small towns. All the resources are available—almost as conveniently as being right in the middle of the big city. And people can even work later and still be home before their counterparts in the crowded cities make it home after an arduous day. Are we touting the advantages of rural America for the right companies? You bet! It’s not for everyone, but a lot of workers and a lot of employers will be looking seriously at a change of venue in the years ahead. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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