This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert August 29, 2007 Internal Customers Make "Ethical Choices" According to the recently released Cone Cause Evolution Survey 2007, more than two-thirds of Americans say they consider a company's business practices when choosing or staying with an employer. The study, the culmination of 14 years of Cause BrandingSM and corporate responsibility research, found a substantial increase in the number of workers who want their employers to be good corporate citizens and support a social cause or issue over their previous study. The latter findings confirm our research of a few years ago for our book "How to Become an Employer of Choice" in which we found that "making a difference" was an important element for an organization being an Employer of Choice®. According to Julia Hobbs Kivistik, an executive vice president at Cone, cause-related marketing efforts remain an effective way for a company to express its charity and core values. This study indicates an evolution in internal and external consumer thinking about the ways organizations can support society. The Cone study also found that meaningful commitment to causes is very important to employees. United States employees' expectations of companies have also dramatically increased. In fact, 72 percent wish their employers would do more to support a cause or social issue, up from 38 percent, since Cone's last survey in 2004. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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