This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert August 3, 2011 Creativity---the Most Crucial Factor for Leadership Success From time-to-time, we have covered the importance of creativity in the corporate arena. Recently, we discovered the fascinating results of IBM’s Global CEO Study. According to the 1,541 CEOs, general managers, and senior public sector leaders around the world polled, creativity is the number one leadership competency going forward. Top talent practices and encourages experimentation and innovation throughout their organizations. Interestingly, the reason for this finding is the increasing uncertainty and complexity in the New Normal. The future has become a lot less predictable and CEOs believe that creative geniuses will have the greatest levels of success. This new kind of creative leaders will be capable of tweaking systems to come up with new answers on how you run, organize, and develop the business. In fact, creative leaders will have to make deeper business model changes to realize their strategies. To succeed, they will have to take more calculated risks, find new ideas, and keep innovating in how they lead and communicate. Today’s complexity will rise, and more than half of CEOs doubt their ability to manage it. Seventy-nine percent of CEOs anticipate even greater complexity ahead. However, with outstanding leadership, some organizations have turned this increased complexity into financial advantage over the past five years. The most successful organizations will collaborate with customers and other stakeholders to co-create products and services, and integrate customers into core processes. They are establishing new channels to engage and stay in tune with customers. By drawing more insight from the available data, successful CEOs will make customer intimacy their number-one priority. Moreover, they expected talented leaders to enjoy 20 percent more future revenue from new sources. Continuous Strategic Planning will be an ongoing process, rather than an annual on, so that the organization may respond to fast changing market conditions. Finally, the top "people strategy" is figuring out how to incorporate "non-financial" rewards into the mix to motivate staff, a concept we, as consultants, have long advocated. Other people strategies they deemed important are deploying more staff internationally and working with government/educational systems to improve the talent pool. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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