This Week's Herman Trend Alert Purpose Emerging as Important Driver of Engagement

The Herman Trend Alert August 3, 1999 Take-Home Meals Will Become More Popular 150 days until January 1, 2000 Today's workers are challenged with a heavy workload, responsibilities at home, stressful commuting time, and precious little time for themselves. The thought of preparing meals after that tiring commute after a busy day is not inspiring. If people can find a way to reduce that load at dinner time, they're highly receptive! The ability to take a meal home from work, pop it in the microwave, and serve it quickly to a hungry family is quite appealing. For people who live alone, the minimization of the food preparation chore is often a blessing. An increasing number of employees are picking up meals at work--leftovers from lunch service at the company cafeteria. More women (read: mothers with homemaker duties) will be working full-time or part-time. An increasing number of single mothers will also be in the workforce, facing special challenges around child care and family management. More older workers will stay in the corporate main stream, at least on a part-time basis. With limited capabilities, they will appreciate employers doing little things to make their lives easier. Another interesting demographic will be an increase in workers who have, until relatively recently, been locked into the welfare cycle. These workers will be concerned about giving their kids decent meals, but will be hampered by an income level that isn't significantly higher than what they'd become accustomed to on public support. The transition period will be difficult for them, so any help they can get from their employers will be quite valuable for them. The anticipated shift to providing prepared meals as part of the employment relationship will take the "care and feeding" of employees to a new level. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHO SENDS OUT YOUR NEWSLETTERS? We are convinced there is no better choice than ours! We have happily used DataBack Systems to deliver The Herman Trend Alert for over 10 years and. Visit their website (http://www.databack.com) or call Byron directly at 503.941.0427. You'll be glad you did. IS YOUR EMPLOYER AN EMPLOYER OF CHOICE®? Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carol at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2. STRUGGLING TO FIND THE PEOPLE YOU NEED? VETJOBS CAN HELP! Recently, hundreds of thousands of jobs remain unfilled due to a lack of capable people. If you are looking for qualified candidates, you need to hire a veteran using VFW-sponsored VetJobs, the largest military employment site on the Internet. Thousands of returning veterans are looking for good jobs now. Mention this ad in The Herman Trend Alert and receive a 10% discount on job postings. Call Ted Daywalt at 877-838-5627 or inquire at info@VetJobs.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. The Herman Trend Alert is received by over 30,000 subscribers in 78 countries, in addition to other websites and printed magazines. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Trend Alert service. Click here to sign up for the Herman Trend Alert. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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