This Week's Herman Trend Alert

Cut the Fat to Lose More Weight

  The Herman Trend Alert

August 31, 2005

New Jobs Domain Will Energize Internet Job Hunting

A new Internet domain, recently approved for international use, will substantially alter the use of computers for both job hunting and recruiting. A fine example of the right idea at the right time, this emerging alternative innovation will enhance the capacity for employers and candidates to find each other.

Under current conditions, people interested in a job with XYZ Company can visit the corporate website to gain information and apply for a position. Beginning at, the applicant searches for the appropriate linkages and continues clicking until the desired employment page is found. While some employers have made this process relatively easy, most force the visitor to invest frustrating search time going through page after page. The process challenges the patience and tenacity of many job-seekers, who become discouraged and give up searching for opportunities with XYZ.

With the availability of a new jobs domain, employers can make the experience considerably easier for prospective employees. The attractiveness is the ease of going directly to the employment section of a company’s website. People interested in working for XYZ will now be able to click on and be exactly where they want to be---instantly.

The increasing activity from workers looking for new opportunities is already increasing use of the Internet for searches. Some job seekers use the big job boards such as Career Builder or Monster. Others concentrate on the niche job boards (see Niche Job Boards Filling a Need, Herman Trend Alert of March 2, 2005). Now, as more and more employers use the dot-jobs pointer, job seekers will be able to go directly to the employment section of the websites of the companies that interest them.

The key to the effectiveness of this new tool will be how strongly and how quickly employers adopt the new domain to strengthen their position in the electronic employment marketplace. When the dot-jobs access opens in early September, job seekers will be typing in the names of companies of interest, followed by ".jobs". Early adopting employers will gain the biggest benefits.

We believe so strongly in the value of this new domain that we have arranged for your discounted registration. Simply click on We suggest that you consider multiple pointers to particular positions you have available, e.g.,

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3547 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

To find the translation for Tikkun Olam for last week's Herman Trend Alert, I went to Google Translate. Not surprisingly, it was not a great translation. Actually Tikkun Olam means "repairing the world". Special thanks to reader Jeff Rothman for this information. JLG

On March 1st, Joyce graduated from Clint Arthur's Celebrity Launchpad. Since then, she has made twenty-one appearances on local television stations, including Fox San Diego and CBS Las Vegas. In a couple of weeks, Joyce will start a new TV Media Tour with her new segment: How Soon Will You Be Replaced By a Robot? (coming soon to a television station near you) You can see most Joyce's appearances on her travel website at You can do it, too! If you sign up for Celebrity Launchpad, you will qualify for a free coaching session from Joyce in your chosen area. Launchpad's are held monthly, but space is limited. For more information, call Joyce at 336.210.3548.

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Both Joyce Gioia (our author) and her husband have benefited from taking micronized purple rice. Joyce's husband, a cancer survivor, is in better health today than before he was diagnosed with Stage 3B colon cancer. He has seen his Stage 2 KIdney Disease improve significantly---his doctor just dismissed him for six months and his cancer marker (CEA) lab tests show the lowest in his life at 3.8 (5.0 and under is considered normal; labs available upon request). Joyce has personally experienced hair regrowth and the fading of spider veins, along with improved energy and other health benefits. To learn more about this remarkable supplement, call Joyce at 336.210.3548 or email her at

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