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  The Herman Trend Alert

August 31, 2005

New Jobs Domain Will Energize Internet Job Hunting

A new Internet domain, recently approved for international use, will substantially alter the use of computers for both job hunting and recruiting. A fine example of the right idea at the right time, this emerging alternative innovation will enhance the capacity for employers and candidates to find each other.

Under current conditions, people interested in a job with XYZ Company can visit the corporate website to gain information and apply for a position. Beginning at www.xyz.com, the applicant searches for the appropriate linkages and continues clicking until the desired employment page is found. While some employers have made this process relatively easy, most force the visitor to invest frustrating search time going through page after page. The process challenges the patience and tenacity of many job-seekers, who become discouraged and give up searching for opportunities with XYZ.

With the availability of a new jobs domain, employers can make the experience considerably easier for prospective employees. The attractiveness is the ease of going directly to the employment section of a company’s website. People interested in working for XYZ will now be able to click on www.xyz.jobs and be exactly where they want to be---instantly.

The increasing activity from workers looking for new opportunities is already increasing use of the Internet for searches. Some job seekers use the big job boards such as Career Builder or Monster. Others concentrate on the niche job boards (see Niche Job Boards Filling a Need, Herman Trend Alert of March 2, 2005). Now, as more and more employers use the dot-jobs pointer, job seekers will be able to go directly to the employment section of the websites of the companies that interest them.

The key to the effectiveness of this new tool will be how strongly and how quickly employers adopt the new domain to strengthen their position in the electronic employment marketplace. When the dot-jobs access opens in early September, job seekers will be typing in the names of companies of interest, followed by ".jobs". Early adopting employers will gain the biggest benefits.

We believe so strongly in the value of this new domain that we have arranged for your discounted registration. Simply click on http://www.jobs.hermangroup.com. We suggest that you consider multiple pointers to particular positions you have available, e.g., motorolaengineers.jobs.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3547 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

GREAT NEWS: OUR OWN AUTHOR JOYCE GIOIA WILL SPEAK AT MINITRENDS 2014
Join Joyce and our friends at TFI's 3rd annual conference "MiniTrends 2014: Insight, Innovation & Strategy" on Sept. 26 in Austin, TX! Keynotes include world-renowned Futurist David P. Snyder and Bazaarvoice founder Brett Hurt. Turbo-charge your company's success by implementing MiniTrends methodology. Network, learn, and trade ideas. Use Code Herman2014 to SAVE 20% off fee. Sponsorship inquiries welcome. Visit www.minitrends.com/minitrends-2014.

EMPLOYERS, ARE YOU LOOKING FOR EXPERIENCED, QUALIFIED PEOPLE?
Vetjobs can help. You'll find a valuable list of virtual job fairs where you can advertise at http://vetjobs.com/media/upcoming-military-related-career-fairs/ Or you can post your open positions at Vetjobs.com. Mention the Herman Trend Alert for a 10% discount on your first order.

COULD YOUR COMPANY BE RECOGNIZED AS AN EMPLOYER OF CHOICE®?
You bet! Our effective, onsite seminars, workshops, and consulting can help you get there. We offer 1-, 2-, 3-hour, and full-day programs to help you communicate what it takes to become an Employer of Choice® and inspire your folks to get it done. In the future, being an Employer of Choice® will not be optional. Call Carl at 336-210-3547 to arrange a no-obligation conference call. Or order the electronic version of the Employer of Choice book on your desktop for only $17.80 @ http://hermangroup.com/store/books_all.html#2.

To read this Herman Trend Alert on the web: http:// www.hermangroup.com/alert/archive_7-30-2014.html


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