This Week's Herman Trend Alert

Huge Victory for Bees
and What It Means


  The Herman Trend Alert

August 31, 2005

New Jobs Domain Will Energize Internet Job Hunting

A new Internet domain, recently approved for international use, will substantially alter the use of computers for both job hunting and recruiting. A fine example of the right idea at the right time, this emerging alternative innovation will enhance the capacity for employers and candidates to find each other.

Under current conditions, people interested in a job with XYZ Company can visit the corporate website to gain information and apply for a position. Beginning at, the applicant searches for the appropriate linkages and continues clicking until the desired employment page is found. While some employers have made this process relatively easy, most force the visitor to invest frustrating search time going through page after page. The process challenges the patience and tenacity of many job-seekers, who become discouraged and give up searching for opportunities with XYZ.

With the availability of a new jobs domain, employers can make the experience considerably easier for prospective employees. The attractiveness is the ease of going directly to the employment section of a company’s website. People interested in working for XYZ will now be able to click on and be exactly where they want to be---instantly.

The increasing activity from workers looking for new opportunities is already increasing use of the Internet for searches. Some job seekers use the big job boards such as Career Builder or Monster. Others concentrate on the niche job boards (see Niche Job Boards Filling a Need, Herman Trend Alert of March 2, 2005). Now, as more and more employers use the dot-jobs pointer, job seekers will be able to go directly to the employment section of the websites of the companies that interest them.

The key to the effectiveness of this new tool will be how strongly and how quickly employers adopt the new domain to strengthen their position in the electronic employment marketplace. When the dot-jobs access opens in early September, job seekers will be typing in the names of companies of interest, followed by ".jobs". Early adopting employers will gain the biggest benefits.

We believe so strongly in the value of this new domain that we have arranged for your discounted registration. Simply click on We suggest that you consider multiple pointers to particular positions you have available, e.g.,

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